Small business advertising

Resources to help grow your small business with Spotify ads

Why Ad Studio for small business advertisers?

Spotify Ad Studio, our self-serve ad platform, makes it easy for small-and-medium-sized businesses to create compelling ads that reach the audiences they care about.

Spotify ads drive incremental reach and audience attention.

  • 20%+

    Incremental weekly reach

    Ad-supported Spotify provides 20%+ incremental weekly reach to all other media formats on average.1

  • 51%

    Pay more attention

    Over half of Spotify listeners pay more attention to ads on Spotify than other platforms because they’re more relevant or tailored to them.2

Plan your Q4 media strategy

No matter how you celebrate, we all have a seasonal soundtrack. And we already know your audience is listening — three in four Spotify ad supported listeners stream holiday music during the festive period. We’ll help you reach your audience while they’re tuned in this season.

Drive awareness, sales, and foot traffic

Whether you’re introducing a product, promoting a seasonal offer, or launching in a new market, Spotify can help you capture the attention of your customers—and find new ones.

Make your ad dollars count

Audio and video campaigns on Ad Studio start at $250. Our intuitive, self-serve tools make it easy to control and optimize your budget throughout your campaign.

Reach more listeners near you

Connect with Spotify's millions of listeners worldwide—or just the folks in your local area—across demos, interests, devices, and contexts.

Create audio ads for free

It’s no big deal if you don’t have a creative team or if you’ve never made audio ads before. You can create custom, professionally-recorded audio ads for free right in Ad Studio.

Make a sound investment with digital audio

Ad Studio’s campaign reporting dashboard provides real-time insights into essential KPIs for small businesses, like reach, frequency, ad delivery, and audience engagement.

Ad formats for small businesses


Audio Ads

Reach active listeners on any device, in any environment, throughout the day. Audio ads are served between songs while there are no distractions — which means listeners are focused on what you have to say.

Learn more

Video Ads

Tap into industry-leading viewability. Video ads are only delivered during a listening session when the user is actively browsing through the catalogue to discover music and podcasts. Which means your ad is guaranteed to be seen and heard.

Learn more

Podcast Ads

Turn podcast listeners into your customers. Advertise in top shows. And reach engaged listeners across the Spotify Audience Network.

Learn more

Resources for small business advertisers

Ready to get your message heard?

Your audio campaign is a click away with Ad Studio, Spotify's self-serve ad platform.
1-2: Spotify & Kantar: TNS Research, US Age=16-64, 2020

Looking for something a little more custom? Let's talk.