How pricing works with Spotify ads
Spotify’s ads manager is built for ease, control, and performance—and that doesn't come at a fixed cost. Register for free, and determine your own budget for your campaigns.
Make your ad dollars work harder
Spotify's ads manager runs ads on an auction and allows you to control your spend with daily and lifetime budgets. Direct your spend by objective, schedule and target audience by setting a bid cap, and modify your bids to meet your goals.
Bid towards your goals
Keep an eye on ad performance and adjust as you test different strategies, targeting, and creative. Our ad platform will aim to deliver your ads against the goals you choose.
Set custom pacing and frequency caps
Spotify’s ads manager lets you determine how long and how often your ads appear—and how much you’ll spend as they’re delivered. You can make adjustments at any time.
Deliver ads to spread your budget evenly throughout your selected schedule.
Deliver ads as quickly as possible. Delivery stops when your daily or lifetime budget is spent.
Set a custom frequency cap for your ad set, enabling you to limit the maximum number of times the ads will be served to prevent ad and brand fatigue.