Options for every budget
Learn how the pricing models work for self-serve advertisers on Spotify Ad Studio, programmatic buyers, and managed services.
Pricing on programmatic
Advertisers working with DSPs can access Spotify inventory through Private Marketplaces (PMPs) or Programmatic Guaranteed (PG) buys. PMPs rely on an auction-based model allowing for dynamic bidding with a set floor price. PG campaigns are set at a fixed-rate, which you can determine with your Spotify representative in advance of a campaign launch.
Pricing for custom solutions
If you're looking for more custom solutions, guaranteed inventory, or a tailored mix of our ad experiences, you can work with our Spotify team directly to set rates and campaign parameters in advance of your campaign. Pricing varies depending on format, audience, and any other add-ons. See if you qualify for a direct sales relationship today.
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