How Spotify ads pricing works
You can advertise on any budget with Spotify ads and run campaigns that help drive results. Whether you’re a global brand or a local business, get your message heard and spend what’s right for you.
Options for every budget
Learn how the pricing models work for self-serve advertisers on Spotify Ad Studio, programmatic buyers, and managed services.
Pricing on Ad Studio
Make your ad dollars work harder
Audio and video ads in music on Ad Studio run on an auction. Direct how your budget is spent based on your campaign goals for each ad set and decide the maximum price you pay with a bid cap.*
Learn about Ad Studio's ad auction*Podcast ads on Ad Studio are priced on fixed rates and don’t currently run in the ad auction.
Bid towards your goals
You can keep an eye on ad performance and make adjustments as you test different strategies, targeting, and ad creatives. Spotify’s ad platform will aim to deliver your campaign towards the goal you choose: