How Spotify ads pricing works

You can advertise on any budget with Spotify ads and run campaigns that help drive results. Whether you’re a global brand or a local business, get your message heard and spend what’s right for you.

Options for every budget
Learn how the pricing models work for self-serve advertisers on Spotify Ad Studio, programmatic buyers, and managed services.

Pricing on Ad Studio

You can start advertising on Spotify for just $250. Plus, you can make the most of your advertising budget with free access to creative and production tools like a library of background tracks, voice actors, and professional audio mixing.

Make your ad dollars work harder

Audio and video ads in music on Ad Studio run on an auction. Direct how your budget is spent based on your campaign goals for each ad set and decide the maximum price you pay with a bid cap.*

Learn about Ad Studio's ad auction

*Podcast ads on Ad Studio are priced on fixed rates and don’t currently run in the ad auction.

Bid towards your goals

You can keep an eye on ad performance and make adjustments as you test different strategies, targeting, and ad creatives. Spotify’s ad platform will aim to deliver your campaign towards the goal you choose:

If reach is your goal, we try to deliver your ads to as many unique listeners as possible. This can help get your products, services, or brand discovered.

If impression delivery is your goal, we try to deliver your ads as many times as possible. This can help keep your brand top of mind and motivate your audience to take action.


Set your pacing to deliver your ads throughout the schedule of your ad set with standard pacing, or use accelerated pacing to deliver your ads as quickly as possible.

Deliver ads throughout your selected schedule.

Deliver ads as quickly as possible. Delivery stops when daily or lifetime budget is spent.

Pricing on programmatic

Advertisers working with DSPs can access Spotify inventory through Private Marketplaces (PMPs) or Programmatic Guaranteed (PG) buys. PMPs rely on an auction-based model allowing for dynamic bidding with a set floor price. PG campaigns are set at a fixed-rate, which you can determine with your Spotify representative in advance of a campaign launch.
Learn more

Pricing for custom solutions

If you're looking for more custom solutions, guaranteed inventory, or a tailored mix of our ad experiences, you can work with our Spotify team directly to set rates and campaign parameters in advance of your campaign. Pricing varies depending on format, audience, and any other add-ons. See if you qualify for a direct sales relationship today.
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