Options for every budget
Learn how the pricing models work for self-serve advertisers on Spotify Ad Studio, programmatic buyers, and managed services.
Make your ad dollars work harder
Audio and video ads in music on Ad Studio run on an auction. Direct how your budget is spent based on your campaign goals for each ad set and decide the maximum price you pay with a bid cap.**Podcast ads on Ad Studio are priced on fixed rates and don’t currently run in the ad auction.
Bid towards your goals
You can keep an eye on ad performance and make adjustments as you test different strategies, targeting, and ad creatives. Spotify’s ad platform will aim to deliver your campaign towards the goal you choose: