How Spotify ads pricing works

You can advertise on any budget with Spotify ads and run campaigns that help drive results. Whether you’re a global brand or a local business, get your message heard and spend what’s right for you.

Options for every budget
Learn how the pricing models work for self-serve advertisers on Spotify Ad Studio, programmatic buyers, and managed services.

Pricing on Ad Studio

You can start advertising on Spotify for just $250. Plus, you can make the most of your advertising budget with free access to creative and production tools like a library of background tracks, voice actors, and professional audio mixing.

Pricing on programmatic

Advertisers working with DSPs can access Spotify inventory through Private Marketplaces (PMPs) or Programmatic Guaranteed (PG) buys. PMPs rely on an auction-based model allowing for dynamic bidding with a set floor price. PG campaigns are set at a fixed-rate, which you can determine with your Spotify representative in advance of a campaign launch.
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Pricing for custom solutions

If you're looking for more custom solutions, guaranteed inventory, or a tailored mix of our ad experiences, you can work with our Spotify team directly to set rates and campaign parameters in advance of your campaign. Pricing varies depending on format, audience, and any other add-ons. See if you qualify for a direct sales relationship today.
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