Financial Services Industry
Financial services advertising: Reach your goals
Financial Services Ads on Spotify
The financial service industry is constantly evolving, and with that so are the challenges when it comes to advertising for financial services. In this changing space, embracing culture-driving platforms like Spotify in your advertising strategy is crucial for reaching new audiences in an engaging environment.
Audience insights:
- 65%
of FinServ purchasers stream music every day.
Source: Spotify 1P Global Data, September 2023 - 18%
of FinServ purchasers stream podcasts every day.
Source: Spotify 1P Global Data, September 2023
Customer spotlight: NatWest
Hear directly from NatWest leadership on how they reached their target audiences at scale through the Spotify Audience Network.
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Tips for creating financial services ads
Check out our data-driven, industry-specific recommendations to craft compelling financial services ads on Spotify.
Finance marketing FAQs
There are many different ways a financial marketing strategy might take shape, but typical examples of financial marketing include:
- Advertising during podcasts that discuss economics or investment strategies
- Traditional commercials aired on TV or via digital content relevant to financial services
The basic principles of finserv marketing are no different to that of other industries—but when it comes to finances, the trust factor couldn’t be more important. Consumers need to have the utmost confidence that their finances are in the safest hands, and so typically need more information in their marketing materials than the average product or service.
Yes! Crafting an ad on Spotify is easy. You can produce, manage, and measure your self-serve ad campaigns with Spotify's ads manager. We provide easy-to-use tools that enable you to select your target audience, create an ad, run a campaign, and measure performance.