Holiday season is almost here
Yes, you read that right. Turns out the old adage of waiting until Thanksgiving to listen to holiday tunes didn’t consider Spotify fans eager to listen to Jingle Bells. Not only does streaming surge in November, but shopping does too — over half of listeners shopped before Thanksgiving.
YoY overall increase in US holiday streams in November through DecemberTotal holiday streams are on the rise
- 1 / 4
1 in 4 listeners stated they started their holiday shopping over 2 months in advance (October or earlier)Spotify listeners can’t wait to shop for the holidays
Who’s listening during the holidays?
- 2 / 3
2 in 3 Spotify listeners are under 45 years old
Over 66% of Spotify listeners are female
The holidays are about planning
No matter how you celebrate, we all have a seasonal soundtrack. And we already know your audience is listening — two in three Spotify ad supported listeners stream holiday music during the festive period. We’ll help you reach your audience while they’re tuned in this season.
Ready to be heard?
1 Spotify Internal Data, US, Spotify Free Users, moment=holidays, Nov-Dec 2021 vs Nov-Dec 2020 2 Spotify Internal Data, US, Spotify Free Users, moment=holidays, Nov-Dec 2021 vs Nov-Dec 2020 3 Spotify x Qualtrics Holiday Shipping Survey, US Spotify Free users and Podcast listeners, Feb 2022