Video Ads

Video ads that deliver your message

Spotify is the world’s most popular audio streaming subscription service, but as we build the future of creativity and connection, visual experiences are often at the forefront and that means more opportunities than ever for video advertising.

Intro to video advertising with Spotify

On Spotify, listeners are only served video when the app is in-focus, meaning you can be confident your message will be seen and heard by your audience. We offer a variety of video solutions that range from sound-on and full screen takeovers, to non-interruptive formats that blend in seamlessly with native content for different marketing objectives. Find out more below.

Bring your brand's message to Spotify

Ad Studio gives you all the tools you need to easily reach your audience and get your video ad front and center. Get started and make an ad today or get in touch with our team to build something custom and plan your future campaign.

Video Takeover

Tap into industry-leading viewability. Video Takeover ads are delivered during a listening session when the user is actively browsing through the catalog to discover music and podcasts. The ads include a companion banner with a customizable call-to-action to help drive engagement. Remember, Video Takeover ads are delivered only when the screen is in view.

Sponsored Session

Boost brand affinity with our impactful video advertising experience. Sponsored Session initiates a 30-minute ad-free listening session, delivered only when the screen is in-view in a sound-on, 100% share-of-voice environment.

Opt-In Video

Powered by machine learning, Opt-In Video ads are optimized to reach listeners who are likely to view your video and be receptive to your brand message. Delivered on the Now Playing View (NPV) when we know the app is in-focus, Opt-In Video allows your brand to be front and center, alongside the music content listeners have chosen to stream. Available exclusively in Ad Studio.

Why create video ads on Spotify?

Audio advertising on Spotify lets you tap into valuable screenless moments—when listeners stream while cooking, working out, or chilling. But listeners aren’t just streaming with the Spotify app in the background, and we want to help you better connect with listeners when you have the attention of their eyes and ears. Video ads perfectly complement our audio ad offering and give you a visual storytelling opportunity for those in-focus moments.

We've seen that by reaching audiences in both in-focus and screenless moments, running both video ads and audio ads produces higher brand results than running video ads alone, including a 1.9x increase in ad recall and a 2.2x increase in brand awareness.1 Plus, like we said before, we only serve video ads during in-focus moments which maximizes visibility.

With the combination of audio and video ads, you have the opportunity to tell a more nuanced story that sparks interest and drives impact because you have the full attention of your audiences’ eyes and ears. ¹ Nielsen Brand Effect on Spotify, March 2020

Learn how other brand campaigns reached their goals with our Video Ads

Looking for something a little more custom? Let's talk.