Intro to video advertising with Spotify
On Spotify, listeners are only served video when the app is in-focus, meaning you can be confident your message will be seen and heard by your audience. We offer a variety of video solutions that range from sound-on and full screen takeovers, to non-interruptive formats that blend in seamlessly with native content for different marketing objectives. Find out more below.
Bring your brand's message to Spotify
Why create video ads on Spotify?
Audio advertising on Spotify lets you tap into valuable screenless moments—when listeners stream while cooking, working out, or chilling. But listeners aren’t just streaming with the Spotify app in the background, and we want to help you better connect with listeners when you have the attention of their eyes and ears. Video ads perfectly complement our audio ad offering and give you a visual storytelling opportunity for those in-focus moments.
We've seen that by reaching audiences in both in-focus and screenless moments, running both video ads and audio ads produces higher brand results than running video ads alone, including a 1.9x increase in ad recall and a 2.2x increase in brand awareness.1 Plus, like we said before, we only serve video ads during in-focus moments which maximizes visibility.
With the combination of audio and video ads, you have the opportunity to tell a more nuanced story that sparks interest and drives impact because you have the full attention of your audiences’ eyes and ears. ¹ Nielsen Brand Effect on Spotify, March 2020