Goals
Audience targeting: Find your people
Streaming choices on Spotify signal interests, helping you reach relevant audiences. Use Spotify's first-party signals, your data, and supported partner data. Start broad to preserve scale, then add targeting as needed.
Choose the targeting that fits your strategy
Demographic, location, & device targeting
Reach people based on who they are, where they are, and how they're accessing Spotify. Device targeting can help you tailor your approach to distinct streaming environments, from connected TVs to in-car listening.
Interest & behavioral targeting
Reach audiences using signals such as listening habits, content consumption, and purchase intent.
Contextual targeting
Align your creative with what people are streaming in the moment, from music genres to podcast topics.
Custom and lookalike audiences
Build custom audiences from customer data, website activity, and campaign engagement to reconnect with relevant people or exclude existing customers. Create lookalike audiences from qualifying custom audiences to find new people with similar characteristics.
Daypart targeting
Choose the days and times your ads can run based on users’ local time. Use daypart targeting when your message is especially relevant at certain times, such as promoting a restaurant offer around mealtimes.
Audience segmentation & targeting on Spotify
Get the lowdown on audience segmentation & targeting on Spotify - including a detailed overview, best practices, and more.