Audience targeting: find your people

Our data-driven targeting tools help you find your customers and reach them across devices, moments, and advertising formats.

Your audience is listening.

When people immerse themselves in music and podcasts on Spotify, they trust us to get their taste and algorithm just right. The same holds true for the ads they experience on our platform. Our audience targeting tools fast-track your message to people in moments that are relevant for them—and your business.

Explore our capabilities

With targeted online advertising, you’ll get access to the search tools that connect you with your audience, wherever they are. Take control of your next marketing campaigns, elevate your company, and achieve greater ROIs based on your set parameters.

Discover the power of audience marketing, and increase your digital targeting game.

Let's start with the basics. Connect with your target audiences using Spotify’s first-party demographic data.

  • Age
  • Gender
  • Location
  • Languages

You can learn a lot about someone by what they listen to. Go beyond demographics by reaching your target audiences through listening behaviors that offer a unique glimpse of what they’re into.

  • Interests
  • Fan Base

Define the environment and context where your serve ads get served. Be heard (and seen) in moments relevant to the listener experience.

  • Platforms and devices
  • Music
  • Genres
  • Real-time contexts
  • Podcasts
  • Podcast episode topics

Oh, you’re fancy, huh? Right now, we only offer custom targeting options for advertisers working with our full-service sales team. Reach out to learn more.

Ads on Spotify aren’t just ads. They’re part of the show.

As an advertiser, you’re part of the Spotify listening experience. Seamlessly weave your ads into any playlist or podcast and market your products to listeners without breaking their immersion. Audience targeting has never been simpler thanks to our targeted marketing capabilities.

Tweak everything from the time of day to which zip code your intended audience lives in. Spotify ads are not just ads; they’re crowd targeting experiences.

Create ads that match the moment.

You need to make sure your targeted digital advertising hits your audience at the right moment. Our self-serve creative tools make producing audio ads that match your target audience’s tastes and listening contexts easy. Reach out to learn more.

Be seen and heard.

Use audio and video ad formats to engage your target audience as they use the Spotify app or jam out in screenless moments. Mix and match your formats to keep your brand feeling fresh each time it’s seen or heard. Make the experience specific to that product and that format.

Test, learn, optimize, repeat.

Not sure which targeting tools to use? Test out different segments and targeting approaches to see what performs best for your message. From audience targeting to media targeting, there are many ways to unlock your potential as a brand. We make it easy for you to get the most out of your advertising budget and stay ahead of the competition.

Hear how these advertisers used our targeting tools to scale reach and maximize campaign results.

Audience Targeting FAQs

Spotify’s audience targeting platform is easy to learn and use, but there are invariably questions every marketer wants to know the answer to before taking the plunge. Here are some of the most commonly asked.

A campaign with audience targeting at its core will give you a better chance of effectively reaching people who are already interested in your services. Online target marketing ensures the right people are hearing your ad—whether you’re targeting audience members based on their age, gender, location, or interests that make them compatible with your brand.

Nobody knows your audience better than you. You know how they behave on your website, how they engage with you on social media, and how they behave offline. This is invaluable knowledge that should form the baseline of your targeting campaign—and to get the best results from Spotify’s highly precise targeting tools, you need to test, test, and test again.

Frequent testing helps you pinpoint your audience and land the message that resonates with them the most.

In short, no. Spotify’s self-serve ad platform is designed for anyone who runs or represents a business and needs effective advertising solutions—whether they’re a marketing expert or not. Our tools are simple to use, and our team is always available to answer any questions you might have about running your campaigns.

Get ahead of the competition and into the ears of potential customers by jumping in and constructing your first ad campaign.

Ready to reach your audience in their happy place?

Sign up or log into your Ad Studio account to create a campaign. Or reach out to work with us directly, using the form below.

Looking for something a little more custom? Let's talk.