Find your people with audience targeting

Our data-driven targeting tools help you find your customers and reach them across devices, moments, and formats.

Your audience is listening.

When people immerse themselves in music and podcasts on Spotify, they trust us to know their taste and get their algorithm just right. The same holds true for the ads they experience on our platform. Our audience targeting tools get your message to people in moments relevant for them—and for your business.

Explore our capabilities

Let's start with the basics. Connect with your target audiences using Spotify’s first-party demographic data.

  • Age
  • Gender
  • Location
  • Languages

You can learn a lot about someone by what they listen to. Go beyond demographics by reaching your target audiences through listening behaviors that offer a unique glimpse of what they’re into.

  • Interests
  • Fan Base

Define the environment and context where your serve ads get served. Be heard (and seen) in moments relevant to the listener experience.

  • Platforms and devices
  • Music
  • Genres
  • Real-time contexts
  • Podcasts
  • Podcast episode topics

Oh, you’re fancy, huh? Right now, we only offer custom targeting options for advertisers working with our full-service sales team. Reach out to learn more.

Ads on Spotify aren’t just ads.

They’re part of the show.

As an advertiser, you’re part of the Spotify listening experience. Use our targeting capabilities to deliver more creative and engaging ads.

Hear how these advertisers used our targeting tools to scale reach and maximize campaign results.

Ready to reach the most immersed audience?

Sign up or log into your Ad Studio account to create a campaign. Or reach out to work with us directly.

Looking for something a little more custom? Let's talk.