Audience targeting: find your people
Our data-driven targeting tools help you find your customers and reach them across devices, moments, and advertising formats.
Your audience is listening.
Explore our capabilities
With targeted online advertising, you’ll get access to the search tools that connect you with your audience, wherever they are. Take control of your next marketing campaigns, elevate your company, and achieve greater ROIs based on your set parameters.
Discover the power of audience marketing, and increase your digital targeting game.
Let's start with the basics. Connect with your target audiences using Spotify’s first-party demographic data.
You can learn a lot about someone by what they listen to. Go beyond demographics by reaching your target audiences through listening behaviors that offer a unique glimpse of what they’re into.
- Fan Base
Define the environment and context where your serve ads get served. Be heard (and seen) in moments relevant to the listener experience.
- Platforms and devices
- Real-time contexts
- Podcast episode topics
Ads on Spotify aren’t just ads. They’re part of the show.
As an advertiser, you’re part of the Spotify listening experience. Seamlessly weave your ads into any playlist or podcast and market your products to listeners without breaking their immersion. Audience targeting has never been simpler thanks to our targeted marketing capabilities.
Tweak everything from the time of day to which zip code your intended audience lives in. Spotify ads are not just ads; they’re crowd targeting experiences.
Create ads that match the moment.
Be seen and heard.
Test, learn, optimize, repeat.
Hear how these advertisers used our targeting tools to scale reach and maximize campaign results.
Audience Targeting FAQs
Spotify’s audience targeting platform is easy to learn and use, but there are invariably questions every marketer wants to know the answer to before taking the plunge. Here are some of the most commonly asked.
Nobody knows your audience better than you. You know how they behave on your website, how they engage with you on social media, and how they behave offline. This is invaluable knowledge that should form the baseline of your targeting campaign—and to get the best results from Spotify’s highly precise targeting tools, you need to test, test, and test again.
Frequent testing helps you pinpoint your audience and land the message that resonates with them the most.
In short, no. Spotify’s self-serve ad platform is designed for anyone who runs or represents a business and needs effective advertising solutions—whether they’re a marketing expert or not. Our tools are simple to use, and our team is always available to answer any questions you might have about running your campaigns.
Get ahead of the competition and into the ears of potential customers by jumping in and constructing your first ad campaign.