Getting started with Spotify Advertising

Like, Sunday Morning easy.

There are a few ways to advertise on Spotify, but Ad Studio — our self-serve ad platform — is the easiest way to get started. Offering speed, flexibility, and control (plus a low budget minimum), Ad Studio helps advertisers of all kinds be heard.

Get started with Ad Studio

How It Works / Ad Studio Step One Image Asset

1. Sign up and start your first ad

Ad Studio gives brands, agencies, small businesses, artists, labels, concert promoters, and more the keys to create and manage audio and video ad campaigns. Just sign up to get started. Setting up an account for your agency? We got you.

2. Set your target audience

Find your people by demographic, including age, gender, and location targeting. Then, go beyond the basics and reach listeners through their interests and activities — all based on how they stream. Music-related ads can also use fan targeting.

3. Create your ad

Have an audio or video ad ready to go? Upload it directly. If not, use our free creative tools and services to create an audio ad. We’ll produce your ad with a custom, professionally recorded voiceover and background music for no additional charge.

4. Measure success

We’ve got streaming down to a science. Your reporting will be data-rich, easy to read, and accessible in real-time – it’ll include stats on ad delivery, performance, and audience.

We can help you find your voice

Explore a range of voiceover actors to strike the right tone for your ad. Then make it sound perfect with our production services. All for free.

Ad Studio ad experiences


Audio Ads

Reach active listeners on any device, in any environment, throughout the day. Audio ads are served between songs while there are no distractions — which means listeners are focused on what you have to say.

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Video Takeover

Our audience isn’t just listening, they’re watching, too. Video Takeover ads are delivered when the user is actively browsing Spotify to discover music and podcasts.

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Additional services

Can’t find what you’re looking for? Spotify has a full suite of ad experiences with even more targeting and reporting capabilities. Plus a creative team on stand-by to meet your needs.
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Let’s talk

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