Get started with Spotify ads
Learn to create, manage, and report on your self-serve campaigns in Spotify Ads Manager with our step-by-step guide, or, get in touch with our sales team today.
Choose your objective
Choose a campaign objective that reflects your overarching business goal.
Define your target audience
Connect with your audience using Spotify’s first-party data. Reach users across devices, moments, and advertising formats based on demographics, listening behaviors, environment and context, or through custom targeting.
Select your delivery goal
We’ll aim to deliver your ads to people more likely to take the action you care about, giving you more control over your performance.
Set your budget
Get your message out and spend what’s right for your budget, no matter the size of your business. Control your spend by setting a bid cap along with desired pacing and frequency based on your campaign goals.
Let us help you create an ad or repurpose assets
Achieve pitch-perfect audio storytelling without spending a dime on production. Spotify offers free audio ad creation services, or you can repurpose your existing video assets to create a Spotify ad.
Ready to measure your ad’s performance?
Don’t set it and forget it—understand the performance of your campaign with our measurement tools and analytics.