How Spotify's ad manager works

Advertising your brand or business to millions of listeners on Spotify is simple with our self-serve ad manager, Spotify Ad Studio.

Advertising on Spotify is easy. Like, Sunday morning easy.
Create, manage, and report on your self-serve campaigns with Spotify Ad Studio. This is where the magic happens: Set marketing objectives, tune audience targeting, record audio ads for free, and track campaigns in real-time.

Make an account

You’ll need a Spotify account to use Ad Studio. If you don’t have a Spotify account, sign up for a free account to get started.

Once you’re logged in, you and your teammates can create campaigns around individual ads, or build more complex campaigns that run multiple ads in “ad sets.”

Define your target audience

People use Spotify to soundtrack their lives. Our targeting tools can help you reach the right listeners in the moments relevant to them — and to your business. Find listeners based on who and where they are, what they’re into, and how they listen.

Set your budget

Ad Studio campaign minimums start at $250. Build a campaign that works for your business by setting a budget, start and end dates, and frequency caps.

Pricing depends on the ad placement you choose.

Choose your goal

Every campaign starts with a goal. And Spotify’s ad platform will deliver your campaign toward the objective you set.

If reach is your goal, we try to deliver your ads to as many unique listeners as possible. This can help get your products, services, or brand discovered.

If impression delivery is your goal, we try to deliver your ads as many times as possible. This can help keep your brand top of mind and motivate your audience to take action—like sign up, redeem a promo code, and visit your website or brick-and-mortar store.

We’ll aim to optimize for clicks and drive listeners to an advertiser-specified URL. This goal helps advertisers create an auction strategy that prioritizes users who are more likely to click on an ad.

Reach listeners who have chosen to watch and engage with your video ad. The Video Views objective optimizes for listeners who are in-focus and have a higher likelihood of watching your video ad for at least three seconds.

Create audio and podcast ads from scratch

Create bespoke ads with Ad Studio’s free audio production services. Choose from a library of background tracks, work with voice actors, and get access to professional audio mixing, all within Ad Studio. Or, if you’ve got it handled, upload your own finished audio or video assets.

Measure the sound of success

Ad Studio gives you access to real-time reporting on ad performance, CPMs, and budget pacing throughout your campaign, so you can track your goals and adjust strategies on the fly.

Ready to create your first ad?

Sign up for Ad Studio and get your message heard.

Looking for something a little more custom? Let's talk.