Audio ads: Reach your audience when they're listening
Ads that match the moment make an impact.
Reaching your target audience with personalized messaging doesn’t have to be such a challenge. Thanks to our deep understanding of our listeners and our connection with them throughout their day, we can help you craft and deliver messages that enhance rather than interrupt the moment. And our research shows ads that match the moment make a bigger impact: 75% of Spotify listeners say they remember ads more when the ads recognize their moment or setting. Explore our resources for more on the benefits of audio advertising.
Audio ads are among the most personal and intimate forms of content you can deliver on any platform. Brands investing in audio have the chance to create an immersive experience for their listeners, without interruption or distraction.
Connect with your audience on a deeply personal level and reinforce the power of your brand with one of the most engaging forms of marketing there is.
Every ad is an opportunity for you to learn more about your audience. Benefit from immediate insights into how audio ads perform in real-time. Make the necessary tweaks. Then, blow your next campaign out of the water with new ads powered by accurate targeting data.
Spotify audio advertising ensures you have everything you need to make intelligent, actionable choices for your brand.
Reach active listeners on any device, in any environment, at any moment. Audio ads are served between songs when your audience is focused on what you have to say. Enhance your audio ad with a link so listeners can tap to visit you online.
Audio advertising is easy with Ad Studio
Use Spotify’s self-serve ads manager, Ad Studio to create personal, highly engaged moments with your customers and go where other digital media can’t. Sign up today and take charge of your campaigns or let the Spotify team help you get started.
Our unique blend of technology and traditional advertising methods come together to ensure you maximize your ROI when you place your trust in Spotify audio ads.
Ads on Spotify are served in an unobtrusive and non-interruptive way to ensure that listeners are excited to hear from you. These ads slot into playlists and podcasts seamlessly to create a richer experience for potential customers and avoid disruption to their entertainment.
Control everything from your central dashboard. Get instant insights with the click of a button and learn more about your audience and how best to reach them.
Advertising within the audio realm doesn’t require an in-house studio or hiring an expensive outsourced team. You can create your self-serve ads at home—either by yourself or with the help of Spotify. Just choose your background music, select a professional voiceover artist to record what you want to say, and decide where you want your ad to be served.
Then send us the script, and we’ll take care of the rest!
When you’re happy with your ad, it’s time to build your campaign.
Log into your Ad Studio account and home in on who you want to target. Our state-of-the-art tools empower you to pinpoint your audience based on the metrics you select—be they broad demographics like age, gender or zip code, or more personal touchpoints like listening habits and interests.
With a few simple steps, your ad could be playing into the ears of potential customers in the right place, at exactly the right time.
After completing the first run of your campaign, review the insights from your dashboard. Ask the important questions: Did you reach the number of people you expected? Were the right people listening to your ad? Were they listening through to the end of your ad or skipping through it?
Once you’ve asked these critical questions, go back to your team and talk it over. Make any changes you need and run your next campaign. It’s all about testing again and again until you hit that perfect note, and you get the results you want.