Meaningful reach and scale.
Our network of podcasts is big. And it now extends from Spotify Podcast Studios (Spotify Studios, The Ringer, Gimlet, Parcast) to leading podcast publishers from Megaphone and emerging podcast creators from Anchor. This means you can reach an audience of podcast listeners on Spotify and even reach people listening off Spotify, too.
Be heard by the right listeners.
Make your media dollars work harder and scale your reach beyond classic title-by-title podcast buys with audience-based podcast buying. Reach listeners based on their demographics (age, gender, and location), behaviors, real-time contexts, or create custom audience segments using audience match (beta).*
Stay in control of brand safety.
Spotify uses a combination of people, policies, and technology to support building a safe space for advertisers. Use contextual targeting to deliver ads based on podcast topics to align with the right content for your brand or exclude sensitive topics that aren't a fit. Learn more about our brand safety measures.
Track performance and measure success.
Our campaign reporting offers insights that can help inform and optimize your buys. We offer full-funnel measurement solutions for qualifying advertisers and real-time reporting for Ad Studio advertisers.
Ready to reach more people with podcast ads?
Sign up or log into your Ad Studio account to get started. Or get in touch to work with us directly.