The Spotify Audience Network

Audience-based podcast buying at scale. Now available to advertisers of all sizes.

With the Spotify Audience Network, you can buy podcast ads based on your target audience and reach people wherever they listen to their favorite shows.

Meaningful reach and scale.

Our network of podcasts is big. And it now extends from Spotify Podcast Studios (Spotify Studios, The Ringer, Gimlet, Parcast) to leading podcast publishers from Megaphone and emerging podcast creators from Anchor. This means you can reach an audience of podcast listeners on Spotify and even reach people listening off Spotify, too.

Be heard by the right listeners.

Make your media dollars work harder and scale your reach beyond classic title-by-title podcast buys with audience-based podcast buying. Reach listeners based on their demographics (age, gender, and location), behaviors, real-time contexts, or create custom audience segments using audience match (beta).*

Stay in control of brand safety.

Spotify uses a combination of people, policies, and technology to support building a safe space for advertisers. Use contextual targeting to deliver ads based on podcast topics to align with the right content for your brand or exclude sensitive topics that aren't a fit. Learn more about our brand safety measures.

Track performance and measure success.

Our campaign reporting offers insights that can help inform and optimize your buys. We offer full-funnel measurement solutions for qualifying advertisers and real-time reporting for Ad Studio advertisers.

Ready to reach more people with podcast ads?

Sign up or log into your Ad Studio account to get started. Or get in touch to work with us directly.

TWO MEN AND A TRUCK drive scaled reach and awareness

When this national moving company ran podcast ads on the Spotify Audience Network, they engaged their target audience and found new customers.

Resources and tools for advertisers of all sizes

Are you a podcast creator or publisher?

Learn more about podcast monetization on the Spotify Audience Network with Megaphone and Anchor.

*Note: Targeting capabilities vary by advertising channel. Custom targeting is not available in Ad Studio. Learn more about the targeting options for Ad Studio advertisers in our help center.

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