Your audience is here to listen
Spotify Advertising helps businesses of all sizes reach engaged listeners as they stream what they love. Create your first audio ad and make an impact today. Get started with our self-serve platform for as little as $250. Learn more
Reach people throughout their day
Spotify helps you deliver your message at the exact moment people are primed to hear it. Our targeting capabilities enable you to reach listeners across locations, devices, moments, and formats. Learn more
See results in real-time
Get insights into ad delivery, engagement and audience with every campaign. Our reporting dashboard makes it easy to track and optimize ad performance, no matter what your goals might be. Learn more
Google builds audience for B2B podcast with multiformat campaign
Google used custom audio and display ads to introduce business-decision makers to the Think with Google Podcast.
- +17pp
Awareness
17 percentage point increase in awareness of the Think with Google Podcast - +16pp
Ad Recall
16 percentage point increase in recall of Think with Google’s ads on Spotify
Spotify’s first-party data helps LinkedIn boost awareness
A multiformat approach, fueled by deep listener insights, helped LinkedIn to reach job hunters and business professionals wherever they listened.
- +19pp
Ad Recall
19 percentage point increase in recall of LinkedIn’s ads on Spotify. - +10pp
Awareness
10 percentage point increase in awareness of LinkedIn Learning.
Nationwide uses audio ads to drive ad recall with key audience
Audio and video ads connected Nationwide with financially curious, millennial listeners on Spotify.
- +10pp
Attribute rating
10 percentage point increase with millennials who felt that Nationwide “helps you protect the life you’ve created today and the one you look forward to.” - +22pp
Ad Recall
22 percentage point increase in recall of Nationwide’s ads on Spotify.
People pay more attention to ads they hear on Spotify
Ads can enhance people’s listening experience on Spotify—when they’re delivered in the right context. Learn how you can use Spotify’s Streaming Intelligence and powerful targeting tools to capture your audience’s attention
- 59%
of Spotify Free users explicitly say they pay more attention to advertising on Spotify than on radio.¹
1 Spotify & Kantar: TNS Research, US Age=16-64, 2020; Spotify Free Users - 51%
of Spotify Free users say they pay more attention to ads on Spotify because they’re more tailored or relevant.²
2 Spotify & Kantar: TNS Research, US Age=16-64, 2020; Spotify Free Users
Ads on Spotify boost brand awareness and ad recall
And we’re not just talking about audio ads. Sure, audio ads alone on Spotify can drive lifts in awareness and recall. But when you combine audio and video ads on Spotify, your message has the potential to reach your audience wherever and however they’re streaming. Learn more about our ad delivery and measurement tools.
- 8%
Brand Awareness
Multiformat campaigns on Spotify can drive an 8% increase in brand awareness vs. 5% with audio ads alone.3 Source: 3 Nielsen Brand Effect on Spotify, March 2020
- 31%
Ad Recall
Multiformat campaigns on Spotify can drive a 31% increase in ad recall vs. 17% with audio ads alone.4Source: 4 Nielsen Brand Effect on Spotify, March 2020
Spotify is the world’s most popular streaming platform
And you can share your brand or business message with more than 208 million of our active, ad-supported listeners. Take a look at some highlights from our Q1 2021 earnings report and learn about the ever-growing opportunities for advertisers on Spotify.
- +208M
Ad-supported listeners
As of March 2021, more than 208 million ad-supported listeners stream music and podcasts on Spotify each month. (Source: Spotify, first-party data, March 2021) - #1
Audio streaming app
Spotify is the #1 audio streaming app for average time spent among Comscore’s top 100 mobile properties. (Source: Comscore mobile metrix May 2021, mobile app)
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