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Google builds audience for B2B podcast with multiformat campaign
Awareness17 percentage point increase in awareness of the Think with Google Podcast
Ad Recall16 percentage point increase in recall of Think with Google’s ads on Spotify
Spotify’s first-party data helps LinkedIn boost awareness
Ad Recall19 percentage point increase in recall of LinkedIn’s ads on Spotify.
Awareness10 percentage point increase in awareness of LinkedIn Learning.
Nationwide uses audio ads to drive ad recall with key audience
Attribute rating10 percentage point increase with millennials who felt that Nationwide “helps you protect the life you’ve created today and the one you look forward to.”
Ad Recall22 percentage point increase in recall of Nationwide’s ads on Spotify.
People pay more attention to ads they hear on Spotify
of Spotify Free users explicitly say they pay more attention to advertising on Spotify than on radio.¹1 Spotify & Kantar: TNS Research, US Age=16-64, 2020; Spotify Free Users
of Spotify Free users say they pay more attention to ads on Spotify because they’re more tailored or relevant.²2 Spotify & Kantar: TNS Research, US Age=16-64, 2020; Spotify Free Users
Ads on Spotify boost brand awareness and ad recall
Multiformat campaigns on Spotify can drive an 8% increase in brand awareness vs. 5% with audio ads alone.3 Source: 3 Nielsen Brand Effect on Spotify, March 2020
Multiformat campaigns on Spotify can drive a 31% increase in ad recall vs. 17% with audio ads alone.4Source: 4 Nielsen Brand Effect on Spotify, March 2020
Spotify is the world’s most popular streaming platform
Ad-supported listenersAs of March 2021, more than 208 million ad-supported listeners stream music and podcasts on Spotify each month. (Source: Spotify, first-party data, March 2021)
Audio streaming appSpotify is the #1 audio streaming app for average time spent among Comscore’s top 100 mobile properties. (Source: Comscore mobile metrix May 2021, mobile app)