Entertainment Industry
Entertainment advertising: Reach your audience
Entertainment Ads on Spotify
Spotify is a go-to platform for world-class entertainment, and therefore the perfect place for an entertainment ad campaign. Combining audio and video ads across Spotify is the most effective way to reach engaged audiences, whether you have a new theatrical release, album, artist, band, or live event.
Audience insights:
- 92%
of ad-supported Spotify listeners are subscribed to paid video services
Source: Spotify Entertainment Study, US, Q2 2022 - 52%
of ad-supported Spotify listeners say they’ve discovered a new show or movie based on a playlist they listened to
Source: Spotify/Qualtrics Quarterly Entertainment Survey Q2 2022, among 750 respondents A18+ in the US
Customer Spotlight: Disney
Hear directly from marketing leadership at Disney Canada on increased competition within the entertainment industry, and how Disney stands out by leveraging Spotify to connect with their audience in leaned-in moments.
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Tips for creating entertainment ads
Check out our data-driven, industry-specific recommendations to craft compelling entertainment ads on Spotify.
Entertainment marketing FAQs
Examples of entertainment marketing activities might include promotional interviews for an upcoming film, social media ads for the latest video game, or streaming audio ads promoting a new podcast for you to check out. This is, of course, just to name a few of the many examples you might see throughout your day.
Branded entertainment marketing is when a brand takes over a segment or entire piece of popular media entertainment. For example, a company might sponsor a concert series and promote their products or services throughout the duration of the event.
Yes! Crafting a powerful ad on Spotify is simple. You can create, manage, and measure your self-serve ad campaigns with Spotify's ads manager. We help with everything from reaching your target audience to providing voice-acting talent, to make creating your first digital entertainment ad as easy as possible.