Retail Industry
Retail advertising: Reach your audience
Retail Ads on Spotify
Developing a cohesive retail advertising strategy involves properly identifying your target audiences and tailoring your tactics to those consumers. Advertising on Spotify, where fans are deeply engaged with content curated specifically for them, can help expand your brand’s reach.
Audience insights:
- 32%
more likely that Spotify mobile listeners have spent over $5,000 shopping on the internet in the last six months.
Source: Comscore Plan Metrix. Spotify Mobile (Web + App), includes Free+Premium. Nov 2022, US. Base 18+ - 53%
growth in user-generated shopping playlists on Spotify year over year.
Source: Spotify internal data, playlists that include keyword “shopping”, April 2021 vs. April 2022, US Only.
Customer Spotlight: Uber Eats
Hear directly from UberEats leadership on how they reached their target family audience at scale with their ‘Tonight I’ll be eating’ campaign.
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Tips for creating retail ads
Check out our data-driven, industry-specific recommendations to craft compelling retail ads on Spotify.
Retail marketing FAQs
Marketing strategies for retailers require a seamless interaction with the end consumer across all relevant touchpoints—regardless of their intent to buy in store or online. Aside from an impactful audio and video advertising strategy, retail marketing might also include display ads on related websites, demographically targeted social media campaigns, and offline promotional activities.
The main types of retailers include department stores, supplier brands, specialty stores, grocery and drug stores, category-specific stores, and eCommerce. Although there are many other niche types under the umbrella of retail, these are the most common.
Yes! Creating ads on Spotify is easy. You can produce, manage, and measure your self-serve ad campaigns with Spotify's ads manager. We provide your business with help identifying your target audience and providing voice-acting talent, to make creating your first retail ad as simple as possible.