Retail Industry

Retail advertising on Spotify

Spotify = Higher ROAS

Retail advertisers on average achieved a 22% higher return on ad spend on Spotify vs all other media channels.¹

+26%

higher ROAS vs TV

+15%

higher ROAS vs paid search

+9%

higher ROAS vs paid social

Long-lasting impact

Spotify campaigns with upper-funnel goals keep driving sales for up to 18 weeks after initial exposure to ads.

60% of people say Spotify improves their shopping experience.³

Retail campaigns on Spotify that pair audio and video lead to a 2.1X boost in Ad Recall.⁴

  • Spotify drives upper-funnel brand metrics like Ad Recall (+17pts) and Brand Awareness (+7pts) across all Retail campaigns on Spotify⁵
  • We also drive lower-funnel outcomes such as a +20% behavioral lift in foot traffic—that’s 2x more effective versus Foursquare’s Retail benchmark.⁶

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Further reading