2021 Wrapped for Advertisers: How sound helped us rebuild
After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way.
Meet the generations redefining culture
Last year was a cultural wake-up call. This year is a cultural rebirth. See how millennials and Gen Zs are creating, curating, and experiencing culture in real time on Spotify. Get the full story in our third annual Culture Next report.
Spotify's quick start guide to creating digital audio ads
Whether you’re taking your first steps into the power of audio or aiming to unlock next-level opportunities, these tips will guide you on your journey.
Taking Podcast Advertising To The Next Level
Read our latest announcement to learn more and get started with this exciting medium.
Millennials on Spotify: Key streaming moments
There’s no doubt about it — millennials are passionate about music. Three in four millennials say music is part of how they define who they are. We’ve identified seven key audio streaming moments for marketers to tap into.
How people stream audio
Getting context right — landing the right message, in the right setting, at the right time — is key to getting your message heard. We asked users why and how they listen in order to more fully understand everyday audio moments.
Ready to be heard?
Your audio campaign is a click away with Ad Studio, Spotify's self-serve ad platform.