News & Insights

Turn up your ads with Spotify.

Check out Spotify Ads creative best practices, how-to guides, trend reports, audience insights, and more.

Spotify Exclusive: Drive Results With Every Listen

Tune into our inspiration sessions to hear what’s new at Spotify, learn how to develop best-in-class audio creative, and discover the future of audio measurement.

Our commitment to brand safety in digital audio

Spotify is partnering with Integral Ad Science to establish a first-of-its-kind brand safety solution for podcasts. Here’s how we’re doing it.

Sonic Science: Why sound matters for your brand

Spotify partnered with Neuro-Insight to find out how audio affects memory, mood, and emotion—and what it means for brands. Explore the research and get started on Spotify Ad Studio to create audio and video ads that resonate.

Inside Tracks: Microsoft

In our new video series, Inside Tracks, we go behind the scenes with the leaders of some of the world’s biggest brands. In this episode, you'll hear from Microsoft’s Ryan Miles, Head of Media, Windows for EMEA & LATAM on how Microsoft drive greater impact with multi-format campaigns on Spotify.

Inside Spotify’s acquisition of Podsights

A Q&A with Spotify’s Khurrum Malik and Podsights’ Sean Creeley.

2021 Wrapped for Advertisers: How sound helped us rebuild

After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way.

Meet the generations redefining culture

Last year was a cultural wake-up call. This year is a cultural rebirth. See how millennials and Gen Zs are creating, curating, and experiencing culture in real time on Spotify. Get the full story in our third annual Culture Next report.

Taking Podcast Advertising To The Next Level

Read our latest announcement to learn more and get started with this exciting medium.

Millennials on Spotify: Key streaming moments

There’s no doubt about it — millennials are passionate about music. Three in four millennials say music is part of how they define who they are. We’ve identified seven key audio streaming moments for marketers to tap into.

How people stream audio

Getting context right — landing the right message, in the right setting, at the right time — is key to getting your message heard. We asked users why and how they listen in order to more fully understand everyday audio moments.

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