News & Insights

Turn up your ads with Spotify.

Check out Spotify Ads creative best practices, how-to guides, trend reports, audience insights, and more.

How Spotify is raising the bar on brand safety

At Spotify, our goal is to raise the bar on audio brand safety; delivering increased transparency and easy-to-use controls to connect millions of advertisers and creators to billions of fans in a trusted environment. Here's how we're doing it.

Spotify Exclusive: Drive Results With Every Listen

Tune into our inspiration sessions to hear what’s new at Spotify, learn how to develop best-in-class audio creative, and discover the future of audio measurement.
Culture Next 2022

The 2022 report

Gen Zs took center stage in our 2022 Culture Next report. We explore how they’re using audio to redefine culture, fandom—and themselves. Check out the top trends and insights from the report.
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Sonic Science: Why sound matters for your brand

Spotify partnered with Neuro-Insight to find out how audio affects memory, mood, and emotion—and what it means for brands. Explore the research and get started on Spotify Ad Studio to create audio and video ads that resonate.

Inside Tracks: Microsoft

In our new video series, Inside Tracks, we go behind the scenes with the leaders of some of the world’s biggest brands. In this episode, you'll hear from Microsoft’s Ryan Miles, Head of Media, Windows for EMEA & LATAM on how Microsoft drive greater impact with multi-format campaigns on Spotify.

Inside Spotify’s acquisition of Podsights

A Q&A with Spotify’s Khurrum Malik and Podsights’ Sean Creeley.

Millennials on Spotify: Key streaming moments

There’s no doubt about it — millennials are passionate about music. Three in four millennials say music is part of how they define who they are. We’ve identified seven key audio streaming moments for marketers to tap into.

How people stream audio

Getting context right — landing the right message, in the right setting, at the right time — is key to getting your message heard. We asked users why and how they listen in order to more fully understand everyday audio moments.

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