News & Insights

Meet the generations redefining culture

Last year was a cultural wake-up call. This year is a cultural rebirth. See how millennials and Gen Zs are creating, curating, and experiencing culture in real time on Spotify. Get the full story in our third annual Culture Next report.

Taking Podcast Advertising To The Next Level

Read our latest announcement to learn more and get started with this exciting medium.

Millennials on Spotify: Key streaming moments

There’s no doubt about it — millennials are passionate about music. Three in four millennials say music is part of how they define who they are. We’ve identified seven key audio streaming moments for marketers to tap into.

How people stream audio

Getting context right — landing the right message, in the right setting, at the right time — is key to getting your message heard. We asked users why and how they listen in order to more fully understand everyday audio moments.

Ready to be heard?

Your audio campaign is a click away with Ad Studio, Spotify's self-serve ad platform.

Let’s talk