Tell your story with podcast ads
Podcasts are where fans focus and build trusted relationships with hosts. Reach these engaged audiences to deliver your message during high-attention moments.
Tap into a growing format
Podcast consumption continues to increase, with global listeners projected to reach 651 million by 2027.² On Spotify, more than 390 million have streamed a video podcast.³
Harness the podcaster halo
59% of Spotify podcast fans feel more connected to hosts than social media influencers.⁴ This connection drives action: 22% of monthly listeners made an immediate purchase after hearing a podcast ad in the past six months–the highest rate across channels.⁵
Extend your reach
Add podcasts to your media mix to reach audiences you’re not capturing elsewhere. New podcast advertisers see a 91% average lift in reach.⁶
Create podcast ads on Spotify
Building a podcast ad campaign has never been easier. Check our ad specs to make sure your creative is ready for delivery. To access custom podcast sponsorships (such as host-read ads), contact your Spotify representative.
Use our free audio ad creation tools, including our generative AI-powered tool, to produce high-quality ads efficiently. Select background music, choose a voiceover, and generate a script to create an ad in minutes.
Choose how you buy
Spotify Ads Manager or Direct IO: Tell your story with our full suite of creative and targeting tools. Use our free resources to produce professional-quality audio ads, and a customizable CTA button to drive traffic.
Spotify Ad Exchange: Boost your programmatic reach with prominent podcast placements through your preferred DSP.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.
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