Automotive Industry
Auto advertising on Spotify
Spotify is present throughout the day—from school drop-offs to solo drives—keeping auto brands top of mind as people listen, think, and decide.
Spotify drives results for Auto
42%
Spotify reaches 42% of all auto intenders, more than TV, radio, or other ad-supported apps.¹
+19%
Auto campaigns on Spotify deliver a +19% higher return on ad spend than other media—and campaigns continue driving results up to 25 weeks after they’ve ended.²
7/10
7 in 10 users say Spotify helps them make car-buying decisions.³
Built into the drive
With integrations across 30+ car brands, in-car listening is up 61% year over year, CarPlay streaming has grown 97% since 2021, and usage among parents is up 189%.⁴
92% of users say Spotify is part of their daily routine, averaging 2+ hours of engagement per day.⁵
7 in 10 users say Spotify helps them make car-buying decisions—and with 66% of listeners open to multiple brands at the point of purchase, influence at every stage matters.⁶
- Ads on Spotify capture 2X more attention than many social media platforms⁷, and 93% of content engagement translates directly to ad engagement.⁸
- This level of attention drives a 94.3% ad completion rate and 1.67% conversion rate, well above industry norms.⁹
Auto campaigns using both audio and video formats see 65% higher purchase intent, while those with +60% video impressions see 3.3X greater favorability and 1.6X higher purchase intent than audio alone.¹⁰
On average, Auto campaigns drive +14 pts in Ad Recall and +6 pts in Brand Awareness—reinforcing Spotify’s ability to build brands and drive action across the funnel.¹¹
Ready to learn more?
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