Automotive Industry
Automotive advertising: Reach your audience
Automotive Ads on Spotify
Start your engines! For brands and businesses in the automotive industry, Spotify can be a valuable partner in reaching core audiences that include potential car buyers. Combine audio and video formats to get your product and message seen and heard.
Audience insights:
- 16%
of recent grads on Spotify expect to purchase a vehicle in the next 6 months
Source: GlobalWebIndex, Spotify Free Users A18-25, Graduated College or Trade School, Market = US Q421, Q122, Q222, Q322 - 61%
of first-time car buyers on Spotify are under the age of 35.
Source: GlobalWebIndex, Spotify Free Users, Market = US Q4 21, Q1 22, Q2 22, Q3 22
Tips for creating automotive ads
Check out our data-driven, industry-specific recommendations to craft compelling automotive ads on Spotify.
Automotive marketing FAQs
Automotive advertising can take many forms. With Spotify, you can bring your vehicle to life through video ads and audio ads to ensure you’re engaging your audience in different contexts. ASMR, for example, is an immersive listening experience that mimics how humans perceive sound in the real world—and this can be a creative and innovative method for making a lasting impression on listeners.
Effective channels for automotive marketing are largely determined by your target audience and the results you want to get from your campaign. For example, brand awareness campaigns might require a different marketing channel approach than campaigns designed to boost sales.
Yes! Crafting a powerful ad on Spotify is simple. You can produce, manage, and measure your self-serve ad campaigns with Spotify's ads manager. We can provide help in reaching your target audience and providing voice acting talent to make creating your first digital automotive ad as easy as possible.