Always on. Always connected.

Reach tech enthusiasts, telcom switchers, and business decision makers in the moments when they’re most engaged, with ads that capture 2x more attention than other platforms.

+21%

higher return on ad spend on Spotify vs. other media channels in aggregate for Tech & Telco advertisers.²

56%

of business decision makers stream on Spotify while working in the office and 66% stream while working from home.³

+256%

year over year growth in in-car listening, and 68% of business decision makers report engaging with Spotify when driving.⁴

Show up when it matters: from launch day to every day

Tech and telecom run on a calendar of high-intent moments: CES and MWC keynotes, spring and fall product launches, back-to-school device shopping, Black Friday and Cyber Monday, major OS releases, and 5G rollouts. Spotify's streaming intelligence, including device and carrier targeting, lets your brand ride each wave of consumer attention with precision.

But the biggest opportunity isn't seasonal. It's daily. Spotify listeners stream while getting ready, commuting, cooking, working out, and winding down. Audio ads reach them in screenless moments, and video and display ads reach them in screen-in-view moments. Tech enthusiasts aren’t just streaming solo, they’re using Spotify to create connections IRL. Party, their top-streamed moment, was up 270% last year. Your brand can soundtrack all of it.⁵

Boost mobile drives efficient sales with audio & video

Objective: Raise awareness of the $25/mo Forever plan, grow brand consideration, and drive new subscriber acquisition among in-market device shoppers.

Solution: Boost Mobile partnered with Spotify Ad Exchange, via Ovative Group and The Trade Desk, to run multi-format audio and video ads targeted with Spotify's first-party data across interests, playlists, demographics, and location, with budgets auto-optimized toward the most efficient CPMs and CPA.

Impact: In its first month, Spotify Ad Exchange delivered a 35% more efficient cost per offline purchase, 30% more efficient cost per online purchase, and 9% lower CPM vs. total audio, proving that Spotify's programmatic inventory drives both reach and efficient conversions.

Customer spotlight: Microsoft

Hear from tech giant Microsoft on how they leveraged multi-format campaigns to drive greater impact on Spotify. Spanning audio, video, and display, the campaign shows how Tech & Telco brands connect with fans across multiple moments, from commuting to gaming to winding down.

Reach tech and telecom audiences with Spotify

Tech and telecom audiences are hard to impress and harder to hold. But they're already here streaming across devices, discovering podcasts that shape their opinions, and spending hours in an environment that makes daily life more enjoyable. Your brand doesn't just show up on Spotify. It powers the connection. Spotify gives brands a way in, reaching early adopters and decision makers alike in the moments they're most engaged, with creative built for attention.

Start your campaign Download the Tech & Telecom One-Sheeter

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on Spotify today

Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.