Reach people in their most motivated moments
Workout playlists. Meditation sessions. Spotify is already part of your audience's wellness routine, and your brand should be too. 1 in 2 respondents agree that Spotify has the content they need for their daily care routines¹
53%
of Spotify free users are interested in personal healthcare²
43%
of Spotify free users describe themselves as health-conscious⁴
58%
of users say Spotify content is more relevant and personalized vs. other platforms⁵
Wellness routines are deeply personal. So is Spotify.
Spotify is with users while they’re living in the moment, whether they’re doing their skincare, going for a morning run, or meditating at the end of the day.
Fans even refer to our platform as “My Spotify” and have a deep emotional connection to their app experiences. We know our user’s preferences better than any other platform, which means that brands can connect with their audiences on Spotify on a personal level and target their audiences in the moments that matter.
Veralab radiates success with an immersive audio ad campaign on Spotify
Objective: VeraLab wanted to drive awareness for the launch of their new suncare product line right before the start of the summer season.
Solution: The brand turned to Spotify to launch a campaign using ASMR audio ads paired with a Canvas looping visual to connect with Gen Z and Millennials ahead of summer trips. The creative included audio of crashing waves, the voice of a man selling fresh coconut, and the sound of sunscreen being sprayed onto skin.
Key Insight: The most effective ads don't interrupt the moment, they soundtrack it. When you align your creative to the mindset of your audience, your message becomes part of the experience.
Bayer amplifies its reach through Spotify and The Trade Desk
Objective: Bayer wanted to reach audiences outside of its existing channel mix.
Solution: Bayer’s in-house media team used The Trade Desk and the Spotify Ad Exchange’s programmatic audio inventory to add more to their media mix, which consisted of display, online video, and CTV.
Key Insight: Programmatic audio buys drove scale and efficiency, boosted a multiformat mix, and ultimately delivered meaningful incremental reach.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.