Sponsored Playlist

Details
Maximize brand awareness with exclusive sponsorship of Spotify’s most popular owned & operated playlists. Drive sponsorship engagement with native ad placements and in-playlist media, including audio ad and video ad takeovers.

Sponsored Playlist connects your brand with a loyal fanbase of listeners across their favorite playlists. Leverage Spotify’s streaming intelligence to understand your target audience and find the best playlist for your brand to be heard.

Available as part of Spotify's custom ad experiences.

Platforms
Mobile and desktop.

Media that drives users into the Sponsored Playlist

Native Homepage Takeover

Background Image
Size: 1200x350
File Type: JPEG
Notes: No logo, No text

Brand Logo
Size: 200x75
File Type: Transparent PNG, EPS, AI, PDF
Notes: Must be white or editable to white

Brand Tagline
Size: Max 30 Characters
Format: Text
Notes: Featured underneath logo View Homepage Takeover Specs

Native Audio Everywhere

Custom Audio Script
Length: 1-2 sentences
Format: Text
Notes: Brand message must fit within 30 second spot

“Hey Spotifiers! Click or tap the banner to listen to New Music Friday. The best songs coming out today. From your favorite artists to the next big thing, all in one playlist and updated every Friday. Brought to you by our friends at Kia. Discover the all new Sportage, discover the new Kia!”

Brand Logo
Size: 200x75
File Type: Transparent PNG
Notes: Must be white or editable to white View Audio Specs

Native Overlay Everywhere

Image Assets (Desktop Only)
Size: At least 900x700
File Type: Layered PSD
Notes: No brand logo, No text

Brand Tagline (Desktop Only)
Size: Max 30 Characters
Format: Text
Notes: Featured underneath logo

Brand Logo
Size: 200x75
File Type: Transparent PNG, EPS, AI, PDF
Notes: Must be white or editable to white
View Overlay Specs

Native Leaderboard

Image Assets
Size: At least 900x700
File Type: Layered PSD
Notes: No brand logo, No text

Brand Logo
Size: 200x75
File Type: Transparent PNG, EPS, AI, PDF
Notes: Must be white or editable to white
View Leaderboard Specs

Media that runs within the Sponsored Playlist

Brand Logo Placement

Brand Logo
Size: 200x75
File Type: Transparent PNG
Notes: Must be white or editable to white

Clickable URL
Format: URL
Tracking Options: No 1x1 tracking available

Audio Everywhere

Audio File
Length: 15 or 30 seconds
Max File Size: 1 MB
File Type: WAV, MP3

Companion Display Unit
Size: 640x640
Max File Size: 200 KB
File Type: JPEG
Tracking Options:

• Brand Media driving to External Landing Page: Accept 1x1 and Click Tag
• Custom Program driving within Spotify: Accept 1x1 Impression Pixel Only. Clicks Internally Tracked.
• Brands are featured in every ad break (with Audio or Video Takeover) while the user is listening to the Sponsored Playlist

Video Takeover

Video File
Length: 15 or 30 Seconds
Max File Size: 500 MB File Type: MOV, MP4.

Companion Display Unit
Size: 640x640
Max File Size: 200 KB
File Type: JPEG
Tracking Options:

• Brand Media driving to External Landing Page: Accept 1x1 and Click Tag
• Custom Program driving within Spotify: Accept 1x1 Impression Pixel Only. Clicks Internally Tracked
• Brands are featured in every ad break (with Audio or Video Takeover) while the user is listening to the Sponsored Playlist

Overlay (100% Display SOV)

Desktop Overlay
Size: 800x435
Max File Size: 100 KB
File Type: JPEG
Resolve Display Unit: 728x90 JPEG

Mobile Overlay
Size: 630x920
Max File Size: 100 KB
File Type: JPEG
CTA Button: Do Not Build CTA in Creative
Tracking Options:

• Brand Media driving to External Landing Page: Accept 1x1 and Click Tag
• Custom Program driving within Spotify: Accept 1x1 Impression Pixel Only. Clicks Internally Tracked