The Objective

Boost Mobile set out to challenge major telecom brands by positioning its $25/mo Forever plan as a credible, high-value alternative. By choosing Spotify, Boost Mobile could reach qualified buyers at scale across high-quality music inventory, moving beyond traditional reach to drive specific business growth in priority markets.

The Solution

To meet these goals, Boost Mobile and Ovative Group launched programmatic buys in The Trade Desk, including Spotify Ad Exchange where they created a multi-format campaign. The strategy relied on Spotify’s first-party data to create several audience groups based on interests, playlists, and demographics. By using a mix of audio and video, Boost Mobile stayed connected with listeners during screenless moments and in-focus viewing sessions. Budgets were auto-optimized toward the most efficient CPMs and cost per action, guiding them towards maximum reach and performance.

Spotify delivered strong results against the overall average for audio across Boost Mobile’s wider campaign. Efficiency was the standout story: the brand achieved a 35% lower cost per offline purchase, a 30% lower cost per online purchase, and a 9% more efficient CPM versus the overall audio average—proving that combining video and audio on Spotify drives overall efficiency at both ends of the funnel.

The Takeaway

Boost Mobile’s campaign demonstrates how Tech & Telco brands can get a healthy ROI from advertising on Spotify. By combining our logged-in, first-party data targeting with multiple ad formats, you can boost your chances of reaching people throughout their day, and turn that exposure into meaningful action.