Game on. Your players are already listening.
204 million gamers stream on Spotify every month. Reach them between rounds, on the commute, and during late-night sessions with audio and video built for the moments they're already in.¹
88%
of Spotify gamers are Millennials or Gen Z²
2 in 3
gamers stream Spotify on mobile while they play³
10.9B
minutes of entertainment podcasts are streamed monthly by Spotify gamers⁴
Gaming never stops. Neither does Spotify.
Game launches, major title drops, esports events, holiday gifting, back to school. From blockbuster launches to esports finals, gaming creates cultural moments all year long. Spotify reflects those moments in real time. These aren't blips. They're sustained conversations your brand can be part of.
Spotify's targeting lets you show up at the right moment: contextual audio and video during focus and active gaming moments, podcast sponsorships around game reviews and deep dives, and retargeting with fresh creative for DLC and expansion releases.⁵
State Farm: Helping fans find their Gamerhood
Objective: Build a memorable connection with gamers through bold interactive experiences.
Solution: State Farm activated The Stage on Spotify, combining gaming-style interactivity with music discovery. Fans selected their favorite Gamerhood space, chose a mission soundtrack vibe and gaming style, and unlocked a personalized character archetype with a curated playlist to match.
Key insight: Gamers want to be spoken to authentically. Spotify addressed this audience in their native visual language using The Stage's gyroscope function.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.