Meet travelers where the journey begins
1 in 2 Spotify users identify as travel enthusiasts and their journeys don't start at the airport. Spotify reaches travelers when inspiration turns into intent, from morning commutes to pre-trip playlist building.¹
71%
of Spotify's travel audience say they want to see the world, and 60% book their own trips²
39%
more likely to listen to podcasts. Travel enthusiasts on Spotify are also 19% more likely to watch video, giving brands more formats to show up in³
+16pts
average ad recall lift across all travel campaigns on Spotify, with +7 pts in brand awareness⁴
Show up in the moments that shape the trip.
Every trip has a soundtrack, and the planning does, too. Whether it's a song heard during a commute that inspires a getaway, a "beach vibes" playlist built weeks before departure, or a road trip queue loaded with podcasts, Spotify is where travel intent surfaces naturally.
Spotify's targeting lets you show up at the right moment: contextual audio and video during commutes and downtime when next-trip ideas form, podcast sponsorships around travel, culture, and adventure content, and seasonal creative aligned to spring break, summer peaks, and holiday travel windows.
54%
of travelers say Spotify helps them enjoy traveling⁵
49%
call Spotify their constant companion while traveling⁵
68%
of U.S. listeners are more likely to stream in the car vs. the global average⁵
More formats. Bigger impact.
Travel campaigns that combine audio and video on Spotify deliver 2x higher message association and 1.5x higher purchase intent versus single-format campaigns, and generate +165% more clicks when using three or more formats.
Spotify also extends your reach beyond other channels: on average, travel advertisers see +27% incremental unique weekly reach on top of TV and +22% on top of social and digital platforms.⁶
Travel brand Contiki charts a new course with an audio video ad campaign on Spotify
Objective: Drive website traffic and educate 18-34-year-olds about group travel experiences.
Solution: Contiki paired Audio Everywhere with video ads via Spotify Ads Manager to reach young travelers across the UK during peak booking season (May-June 2023).
Key results:
• +267% surge in website clicks
• Spotify outperformed Contiki's other ad channels by 32%
• 0.97% horizontal video CTR (vs. 0.8% benchmark)
• 0.59% audio CTR (vs. 0.23% benchmark)
SIXT accelerates brand awareness with new audio campaign
Objective: Build brand awareness for summer car rentals across France, targeting ages 18-65.
Formats: SIXT combined audio ads with a branded Spotify playlist via Ads Manager to connect with summer travelers during peak season.
Key results:
• 260,000+ reach
• 97% completion rate
• Clear increase in brand awareness and new audience reach beyond other platforms
Spotify and easyJet create symbiotic music and travel experience
Objective: Inspire travel bookings by matching listeners' music taste to personalized European destinations.
Solution: easyJet partnered with Spotify to build a custom "Listen & Book" microsite that used streaming data to recommend destinations across UK, France, Italy, and Switzerland, turning listening behavior into travel inspiration.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.