What’s in it for you?
The Spotify Ad Exchange brings enhanced programmatic buying to the Spotify Advertising experience. Through your preferred DSP—and formats including audio, video, and display—you can access Spotify inventory and reach our highly-engaged audience.
Ease
Tap into Spotify’s highly viewable podcast and music inventory across over 40 DSPs. Our ad formats are also at parity with standard programmatic assets, allowing you to get started using your existing display, video or audio assets.
Control
Take control of your campaigns with flexible buying, holistic frequency management, precise audience reach using Spotify first-party data, and extended addressability through identity solutions like Ramp ID, EUID, ID5, Connect ID, PAIR, and more.
Performance
Measure impact across the funnel using server-to server integrations with top independent, third-party vendors. Leverage DSP outcome-based buying to optimize Spotify in real-time toward your KPIs, and pull reporting on Spotify plus your other channels with DSP native tools and solutions.
Work with industry partners you already know
Digital marketing is an ecosystem of different channels, publishers, ad formats, and supply paths—and DSPs are powerful platforms for brands to consolidate omnichannel campaigns for better efficiency across all these different touchpoints. That’s why we work with top industry partners to help you effectively access Spotify wherever you buy media.
Bring Spotify seamlessly into your existing workflows, with the Spotify Ad Exchange.
No audio ad? Here are two ways to get started.
Audio continues to be one of the biggest opportunities in advertising. Bring your campaign to life with audio production experts through the Spotify Partner Network, or contact us to get started in minutes with Spotify’s free Gen AI creative tools.