Reach the communities you serve
From public health to public transit, Spotify connects government and public services advertisers with the people who need to hear their message most. 750M+ fans across 184 markets, with 52% of the ad-supported audience aged 18-34
71%
of daily podcast consumers say podcast content gets all or most of their attention, a natural fit for public service messaging that needs to land with clarity²
~29%
above Adelaide's attention benchmark for OLV, with Spotify video ads surpassing TikTok, Instagram, Reddit, Facebook, Pinterest, Snapchat, LinkedIn, and X³
+27%
average incremental unique weekly reach on top of commercial TV, meaning public sector campaigns on Spotify reach residents that TV misses⁴
Show up when communities need to hear from you.
Public-services campaigns are time-sensitive by nature. A state health department promoting flu vaccinations in October, a transit authority launching a new rail line, a city government driving census participation before the deadline. Spotify reflects those moments in real time, and its targeting ensures the message reaches the specific population that needs it.
Spotify's targeting lets you show up at the right moment: contextual audio and video during commutes and daily routines when residents are reachable at scale, podcast sponsorships around news, civic, and community content, and geographic and language-based targeting for multilingual and hyperlocal campaigns.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.