Industries

CPG: Food and beverage advertising on Spotify

Consumers pay twice as much attention when they’re on Spotify compared to other platforms.  This gives your brand a better chance to be top of mind, stand out on the shelf, and win the sale.

Spotify = Higher ROAS

14%

CPG marketers on average achieved a +14% higher long-term return on ad spend on Spotify vs all other media channels.

5.6x

Spotify delivers on the upper funnel, driving the highest brand equity per dollar spent and contributing 5.6x more to a brand’s equity vs total media channels.

2x

Spotify is under-saturated and drives 2x higher return for each additional dollar spent on Spotify vs total media channel average.

The majority (78%) of our most attentive ad audience are Millennials and Gen Z.6

  • +21pts Ad Recall and +8pts Brand Awareness across all CPG Food & Bev campaigns on Spotify.7
  • The strongest upper-mid funnel campaigns are audio dominant (50%+ impressions) but adding video or display drives +22-35% increases across Ad Recall, Message Association and Favorability.8

  • Multi-format CPG campaigns drive +23% higher sales lift (incremental $/HH) vs single format campaigns.9
  • The strongest lower funnel CPG campaigns are audio dominant (50%+ impressions), but the addition of video and sponsorship drive 1.3x stronger intent lift than audio-only campaigns.10

Ads played during music on Spotify are 2.5x more influential in driving final food and beverage purchase decisions than the average media touchpoint.11

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Sources & References