The stage is set. Your audience is already here.
From blockbuster premieres to binge-worthy series to sold-out tours — Spotify reaches entertainment fans in the moments they're most receptive: between episodes, on the way to the venue, deep in a soundtrack.
250M monthly movie fans on Spotify globally
Entertainment lives on Spotify, where fans stream, search, and obsess over the content they love long before opening night.
98%
of ad-supported Spotify users subscribe to paid video-streaming services, and most subscribe to more than one.²
+111%
Y/Y growth in TV & Film podcast listening on Spotify, alongside +518% growth in video podcast viewing.³
+21pts
average ad-recall lift across Entertainment campaigns on Spotify, alongside +7 pts in brand awareness.⁴
Be there for the buildup. Stay for what comes next.
Awards season. Summer blockbusters. Premiere weeks. Festival season. The Entertainment calendar gives fans plenty to watch, listen to, and talk about.
Across those moments, fans come to Spotify for the soundtracks, playlists, and podcasts connected to what they’re watching. That gives Entertainment brands more opportunities to reach relevant audiences around the cultural moments that matter to them.⁵
Spotify gives advertisers different ways to plan around those moments:
- Reach audiences with audio and video ads across everyday listening moments, from commuting to working out.
- Connect with podcast audiences through entertainment deep dives, reviews, and post-show conversations.
- Plan creative around key Entertainment moments, from awards season and premieres to major launches and holiday releases.
Some stories deserve more than one format.
Entertainment campaigns combining audio and video on Spotify see 2x higher brand awareness and 2x higher purchase intent versus audio-only campaigns. Campaigns that include podcasts see tune-in lift of up to +42%.
Spotify also extends your reach beyond other channels: entertainment advertisers see +27% incremental unique weekly reach on top of TV and +22% on top of social and digital platforms.⁶
Heart Starts Pounding podcast wins new listeners with audio and video ads
Objective: Grow the audience for Heart Starts Pounding, an audio-first podcast with a strong social following, while introducing more people to the show following its 2024 brand refresh.
Solution: Heart Starts Pounding tested two campaigns through Spotify Ads Manager: an audio campaign designed to reach people during screenless moments and a video campaign for moments when screens were in focus. Both used the same story-driven teaser, adapted to make the most of each format.
Impact: Together, the audio and video ads achieved a 96.6% completion rate. Listeners who converted went on to stream an average of 4.6 episodes each, showing how a multi-format campaign can turn discovery into deeper listening.
How Disney reaches their audience on Spotify
Objective: Stand out in an increasingly crowded Entertainment landscape by reaching fans in moments traditional video platforms can’t.
Solution: Disney Canada used Spotify’s audio and video formats to connect with Entertainment audiences across daily listening moments, spanning music and podcast content.
Impact: Spotify helped Disney Canada extend its campaign into listening moments throughout the day, complementing its broader video strategy and creating more opportunities to connect with Entertainment audiences.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.