If you work as a real estate agent, your career is about more than just selling houses—you're helping clients realize major life milestones. While you're spending a lot of time opening doors (literally!), you're also opening up worlds of possibilities.
But you have to get noticed by potential clients before you can help them turn their dreams into realities. And as you probably already know, to get noticed in a saturated market, you need to get creative.
Here's how to do it.
What is real estate marketing and why does it matter?
In today's real estate industry, competition is fierce. With so many agents and agencies vying for a limited number of listings, you've got to stand out from the crowd.
This is where real estate marketing comes in: It's all about using marketing strategies to reach potential buyers. This means figuring out the best avenues for finding potentially interested clients, and then determining the best ad campaign or message to grab their attention.
You already know about location, location, location—but in real estate marketing, it's more like placement, placement, placement. If you want to put the right property in front of the right buyers, you'll need to know where (and how) to reach them first.
4 real estate marketing ideas to power sales
To be successful in today's real estate market, you need to do more than just host home tours. This biz is all about building trust and developing relationships. You've got to tell stories and create experiences that lead to real connections.
Use these real estate marketing ideas to craft a thoughtful and powerful marketing strategy:
1. Spruce up your digital digs
You can't argue with the numbers: A whopping 97%1 of all home buyers go online in their search for a new home. This means the spotlight's shining bright on your real estate business's home on the web. You'll want to make sure it's got great curb appeal.
Maintaining a user-friendly website—one that's attractive to search engines as well as potential buyers—is essential. From ease of contact to mobile accessibility to optimized property listings, your real estate website needs to do much more than act as a virtual calling card. And don't forget to invite people to tour your online digs: For example, you can raise brand awareness by launching a digital audio ad campaign on Spotify that directs potential homebuyers to your site.
2. Embrace the email edge
Leverage the power of email marketing for your real estate business through personalization, value-added email content, and compelling calls to action (CTAs) to stay top of mind with potential clients and establish yourself as their personal real estate expert.
If you have a list filled with potential buyers' email addresses, now's the time to put it to use. And if you don't have your own email list, adding an email sign-up link to your website can be a great first step.
3. Get social
Social media platforms are a great place to showcase your property listings. And with video now the dominating format on various social media platforms, virtual tours can be a big win.2
The key to successful social media marketing? Frequency and consistency. Post often, stick to a schedule, and use your posts to build brand awareness and create deeper customer relationships.
4. Deploy digital ads
Digital real estate ads are a powerful component of your overall marketing plan. Using Spotify Ad Studio, for example, you can target specific demographics and niche interests of potential homebuyers. Our self-serve advertising platform also lets you create eye- and ear-catching ads with a variety of self-serve ad creation tools.
4 real estate advertising ideas for digital ad campaigns
Here are four ideas for crafting stand-out real estate advertising campaigns that cut through the noise.
1. Tap into the warm fuzzies
People buy homes so they'll have a place to live. But the home-buying journey goes much deeper than that. Resonate with your audience—whether that's Gen Z or millennials buying their first homes or Gen X parents downsizing as their kids leave the nest—by tapping into nostalgia and making an emotional appeal.
2. Add a personal touch
When it comes to real estate advertising, trust is everything. You can start to build that trust by adding a personal touch to your digital ad campaigns. Be yourself and let your authenticity shine. Highlight your humor and personality or your involvement with the local community—or share your own home-buying journey to connect with potential clients on a more personal level.
3. Find the right audience—from foodies to fitness fanatics
Digital ads give you the ability to home in on your target audience's interests. Listing houses with kitchens that make a gourmet cook's mouth water? Know of an opportunity with a fabulous home gym? With digital audio ads on Spotify, you can use audience targeting to reach millennial foodies and fitness buffs in their chill moments—when they're likely to be daydreaming about their ideal kitchen or in-home fitness studio.
4. Engage, connect, convert
Want potential buyers to embark on one of your virtual tours, schedule a showing, or tour one of your open houses? Maybe you'd like clients to take a poll or sign up for a free gift. Including a strong CTA in your ad can make a big difference in your ad campaign's effectiveness.
Leverage Spotify to level up your real estate ad strategy
With the ability to deliver real estate marketing messages to your target audience, Spotify's digital audio and video ads are the ultimate real estate advertising game changer. Ready to ramp up your digital ad game? Get started with your marketing efforts today with Spotify Ad Studio.
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