The holiday moment
Capturing the holiday marketing moment with Spotify has never been easier. Create captivating audio and video ads that tap into the holiday spirit and directly connect with your brand’s core audiences.
The Black Friday shopping moment
Long before the lines form and the shopping carts are filled, consumers expect to know what the upcoming holiday shopping season has in store for them. Explore how Spotify can help you connect with your customers throughout their shopping journey during Black Friday and Cyber Monday.
The back to school moment
It’s never too early to start planning your back to school marketing efforts. With students entering focus mode, their listening habits follow suit. Learn how to capture the back to school moment.
The pride moment
It’s time to celebrate pride with Spotify. Set your brand up for success by exploring our guide to creative marketing with pride, including how to leverage Spotify to expand your reach.
The summer moment
Summertime means consumers turn off their tv and head to the beach to step away from their social feeds and gain some fresh air. Discover how to connect with your target audience in their screenless moments with Spotify.
5 tips for creating your seasonal marketing strategies
The marketing strategy for any seasonal moment should involve starting planning months before the actual day arrives. Giving your team ample time to confirm budgets, channels, and creative is the best way to guarantee success.
Studying your company’s own data from seasons past, as well as available industry data, to plan your marketing efforts can create efficiencies across channels - basically ensuring that your brand doesn’t repeat past mistakes.
What are your target audience’s purchasing habits over the course of their year? Do different demographic groups have different patterns that you can strategize for? Researching your audience will help you leverage the optimal marketing tactics to reach them during your seasonal campaigns.
Using incentives, such as discounts or loyalty programs, to drive purchase intent during seasonal campaigns is a great way to ensure that all eyes are on your brand when it matters most.
It may seem straightforward, but it’s worth pointing out that creative assets and copy for seasonal marketing efforts should be designed to speak to the season or holiday that your campaign is focusing on. Not all creative is created equal!