Nearly half of Spotify listeners (48%) started their holiday shopping pre-Thanksgiving¹
67% of Spotify users listened to music on Spotify while shopping during the 2022 holiday season.²
Make your holiday campaign planning list (and check it twice!)
Streaming during the holidays has never been more popular. Spotify saw 10% growth in US holiday moment streams in November through December of 2022 in comparison with 2021.3 Holiday ad campaign planning, however, requires a lot more leadup strategy then getting started around thanksgiving celebrations. Download the report now to learn more.
With nearly half of Spotify listeners starting their holiday shopping pre-thanksgiving and one in four beginning in October or earlier4, brands need to adjust their timelines to meet the extended shopping season of the 21st century. Explore the Spotify holiday shopping timeline below to take a deeper look at consumer shopping behavior and to find out when the holiday season really begins for marketers.
Download the Spotify Holiday Advertising Playlist
Vertical insights: Shopping trends by category
Holiday season marketing requires a different lift for every industry, so taking a vertical-specific approach is your brand’s best bet. When it came to the most popular gifting categories among Spotify users, Retail reigned supreme with apparel, shoes and accessories taking the top three spots, while Personal Care and Beauty products were close behind.5
Luckily, Spotify can help you tap into your vertical-specific audience, no matter your industry—thanks to our powerful, data-driven targeting technology. Download the report for more insights.
Creative best practices: Add some holiday flair
Nailing the tone of your holiday creative can play a massive role in the success of your campaign. It’s important to tap into not only the feelings that consumers experience throughout the holiday season, but the moments as well.
44% of Spotify listeners stated that music enhanced their overall holiday shopping experience and helped to put them in the shopping mood.6 The ads these shoppers encounter should follow that same pattern—leaning into the excitement of what’s to come. Download the Holiday Advertising Playlist below for more tips on creative best practices. Sources:
1, 2, 4. Spotify x Qualtrics Holiday Shopping Survey, US Spotify Free users and Podcast listeners, 18+; April 2023