Creating Black Friday ads: What to know
When ideating your Black Friday ad creative, identifying and highlighting your brand’s main value propositions is key to helping you towards success. Are you offering discounts? Loyalty programs? Free Shipping? Whatever your value prop, make sure it’s prominently featured across your advertising messaging.
It’s also worthwhile considering what special something is going to catch your customers’ attention—based on their shopping priorities.
Here are three core factors shoppers might be considering in their shopping decisions:
2. Deals, deals, deals
3. On Trend
Among Spotify listeners, Gen Z’s were 37% more likely to spend over an hour shopping in-store, compared to Millennials during the 2022 holiday season¹
61% of Spotify listeners shopped online at least once a week during the holiday season²
Cyber Monday 101
Just as the dust of Black Friday has settled, the whirlwind of Cyber Monday starts to pick up. This online-only event sees both E-commerce and hybrid retailers competing for space at the forefront of the consumer experience—and shoppers are ready to spend time finding the perfect deal before spending their money. 50% of Spotify listeners’ online shopping sessions this past holiday season lasted over an hour3, with shoppers seeking out the best deals and offers from a range of their favorite retailers.
So, taking a proactive approach to your Black Friday and Cyber Monday advertising campaigns is an essential step towards success. With enough careful preparation, you’ll make sure shoppers have all the information they need to make an informed buying decision—and stand to reap the rewards.Sources: