Black Friday & Cyber Monday Advertising

Long before the lines form and the shopping carts are filled, consumers expect to know what the upcoming holiday shopping season has in store for them. Explore how Spotify can help you connect with your customers throughout their shopping journey.

Creating Black Friday ads: What to know

When ideating your Black Friday ad creative, identifying and highlighting your brand’s main value propositions is key to helping you towards success. Are you offering discounts? Loyalty programs? Free Shipping? Whatever your value prop, make sure it’s prominently featured across your advertising messaging.

It’s also worthwhile considering what special something is going to catch your customers’ attention—based on their shopping priorities.

Here are three core factors shoppers might be considering in their shopping decisions:

1. Convenience

Customers like their buying experience to be as seamless and efficient as possible. Super quick delivery times and readily available product inventory are just two examples of convenience that shoppers covet, and increasingly have come to expect.

2. Deals, deals, deals

Buy One Get One Free (BOGO)… Up to 40% off… Spend $100 & get $10 off… Price Drops. There’s no shortage of limited-time only deals you can tempt your customers with—and Black Friday season is the time to go full steam ahead. Make sure your brand is bringing extra special deals to the table to capture and maintain shopper attention.

3. On Trend

Bringing a brand new product or service to market to coincide with Black Friday can help you cut through the noise. Something new and exclusive—that shoppers haven’t seen from you before—may give you the edge at this crucial shopping moment. You could even try combining two factors: A limited-time only deal on a new product, to generate even more hype.

Shopping insights

37%
Among Spotify listeners, Gen Zs were 37% more likely to spend over an hour shopping in-store, compared to Millennials during the 2022 holiday season¹
61%
of Spotify listeners shopped online at least once a week during the holiday season²

Cyber Monday 101

SAS-BlackFriday-CyberMonday-LP-INLINE04

Just as the dust of Black Friday has settled, the whirlwind of Cyber Monday starts to pick up. This online-only event sees both E-commerce and hybrid retailers competing for space at the forefront of the consumer experience—and shoppers are ready to spend time finding the perfect deal before spending their money. Fifty percent of Spotify listeners’ online shopping sessions this past holiday season lasted over an hour³, with shoppers seeking out the best deals and offers from a range of their favorite retailers.

So, taking a proactive approach to your Black Friday and Cyber Monday advertising campaigns is an essential step towards success. With enough careful preparation, you’ll make sure shoppers have all the information they need to make an informed buying decision—and stand to reap the rewards. Sources:

Source: Spotify x Qualtrics Holiday Shopping Survey, US Spotify Free users and Podcast listeners, 18+; April 2023. Q3.3: When you shopped, how long was the average shopping session?
Source: Spotify x Qualtrics Holiday Shopping Survey, US Spotify Free users and Podcast listeners, 18+; April 2023. P18-24 Index against overall Spotify listeners.Q3.1: How often did you shop during this past holiday season? (Online)
Source: Spotify x Qualtrics Holiday Shopping Survey, US Spotify Free users and Podcast listeners, 18+; April 2023. Q3.3: When you shopped, how long was the average shopping session? </Footnote>

Download the Spotify Holiday Advertising "Playlist"

Make sure your team is prepared for anything this holiday season by exploring the ultimate toolkit for holiday ad campaign success, the Spotify Holiday Advertising Playlist.

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Advertising for Black Friday, Cyber Monday & more