Seasonal Marketing

Back to school: A+ marketing ideas

It's time to sharpen those pencils and get ready for the back-to-school season. But with so many competitors vying for attention, standing out as the best in class can be tough. And with the economy feeling the back-to-school pinch, it's even more important to show your customers that your brand can offer the value they’re looking for.

Start your back to school advertising campaign

Ready to take your back-to-school advertising to the next level? With our CTA cards and clickable elements, you can drive traffic to your site and showcase your brand's value in an interactive way.

Capturing the back to school moment

Back-to-school season can pose challenges for advertisers targeting multiple audience segments like parents, teachers, and students—particularly when it comes to finding a platform that caters to all interests. But Spotify buzzes with activity as students, parents, and educators alike flock to interact with their personalized content.

Whether you want to reach those entering their senior school years, or parents of younger kids who don’t want to miss a trick, Spotify Ad Studio can help you create ads that connect with your target audience and motivate them to engage with your brand.


  • 86%

    86% of Teens used a music streaming service in the last month, spending over 2.5 hours streaming music every day¹

  • 74%

    74% of listeners trust Spotify and what it selects for them—from -music and podcasts to, brands and advertisements²

With our powerful advertising tools, you can make sure your brand is top of the class. Capture an array of audiences with our targeting capabilities and then use our free audio creation tool to create catchy ads. Want more? With multi-campaign ad creation and daily budgets, you can test different creatives and budget allocation to create the perfect combination that resonates with your audiences.

  1. Global Web Index, FY 2020, US, age 16-17
  2. Spotify Parents & Families Survey, Global, 2022

Inspiration station

Looking for something a little more custom? Let's talk.