The chance to connect with audiences doesn't just exist through traditional radio advertising anymore. As more and more people turn to digital audio and video experiences, their attention and time are fragmented across multiple channels, devices, and content sources. As a result, accurate targeting, delivery, and measurement across different platforms are critical for advertisers to avoid wasting their media budgets.

There's a whole new opportunity for advertisers to get to know their audience, target them more precisely, and understand an ad’s impact. Read on to learn more.

In a nutshell: digital audio and video ads on Spotify

Audio ads on Spotify still give brands the incredible reach and scalability of traditional radio, but with the accurate performance and optimization opportunities that come with digital media.

What's more, multi-format campaigns that incorporate both audio and video elements can drive real results for brands: Users exposed to both audio and a full-screen visual of a brand's ad at the same time experience a 12% lift in Aided Awareness and a 6% lift in Purchase Intent, compared to those who don't hear an ad at all.¹

Users are streaming more than ever before

Today, the world’s music, podcasts, audiobooks, and more are in the palm of our hands. Right now, there are 100 million tracks, 6 million podcast titles, and 350,000 audiobooks on Spotify.² That content has an eager audience—our 626 million global monthly active users (MAUs), including more than 393 ad-supported MAUs.

Enhance your ad campaigns with Spotify.

Spotify is the world’s most popular audio streaming subscription service, with more than 626 million users, including 246 million subscribers in more than 180 markets.⁷ And we can help you fill in the gaps left by your traditional media plans. It's estimated Spotify reaches over 31% of the U.S. population through digital audio content—and that number is forecast to exceed 33% by 2027.⁸

Spotify Ads Manager also offers multiple ways to encourage users to interact with advertiser content—like our CTA cards, clickable companion units that brands can add to their digital audio ads, and Canvas for Advertisers, which are immersive, looping visuals that play alongside audio ads.

Smarter targeting drives more valuable audience connections

With Spotify, you can reach millions of listeners worldwide—or just the folks in your local area—with precise audience targeting tools powered by Spotify’s first-party listener data (a.k.a., our Streaming Intelligence). But our targeting capabilities go beyond traditional radio’s demographic estimates and location targeting. Spotify’s Streaming Intelligence enables advertisers to target listeners across interests, devices, formats, and moments.

Get actionable and precise campaign metrics

With ads on Spotify, you can get insights into ad delivery, engagement, and learn more about your audience with every campaign. We provide transparent campaign reporting and unique insights that can help you understand your audience’s preferences, behaviors, and contexts in a way that radio ads can’t.

Easily create audio and video ads on Spotify

Creating compelling audio and video ads is something every advertiser can do, even on a budget. If you’ve never run a campaign with us before, no worries: We’ll give you tools and suggestions to get started. Check out our tips for working with voice actors, selecting background music, and optimizing audience targeting. We make it easy to repurpose existing video assets for your multi-format campaigns. And if you need a hand with recording and mixing your ad, we’ll help with that, too. In as little as 48 hours, you can build a custom, professional audio ad using Ads Manager.