Case studies
See how advertisers use Spotify to expand reach, build brands, and drive business results. Explore the strategies behind campaigns across industries, objectives, and ad formats.
Browse success stories
Explore success stories from brands across industries and see how they used Spotify to achieve their business objectives.
View allOrigin Energy powers performance with audio and digital out-of-home
Origin Energy needed to reach people during one of life's biggest moments: moving homes. By combining Spotify's first-party audience signals with digital audio, podcasts, and digital out-of-home, the brand delivered personalized messaging during relevant listening moments. The integrated campaign exceeded benchmarks for conversion efficiency and ROI, while increasing long-term memory encoding.
18%
uplift in long-term memory encoding¹
5.2x
higher conversion efficiency²
78%
ROI uplift vs Audio + DOOH MMM benchmarks³
“
People consume media in so many different ways, and it’s important for Origin that our communications feel relevant and consistent wherever and whenever people are hearing from us. Moving towards an integrated and personalised media approach has allowed us to show up in different media in relevant ways that feels part of the same, connected story. ”
Sarah KutrolliHead of Partnerships and Media, Origin Energy
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