Guide to Creating Spotify Audio Ads

Chapter 1: Why Spotify audio ads?

Audio is different. So are Spotify audio ads.

Print and audio ads have different ways of connecting with an audience; we all can relate to how listening feels more personal and connected than, say, reading a magazine. In fact, 63% of Millennials feel that audio is the most immersive form of media.1 Digital audio ads created with insights from Spotify’s first-party data—a.k.a., our Streaming Intelligence—can help you create a bond with your target audience whether you’re a big brand, small business, or entrepreneur. And it's no surprise that the creative principles and techniques used to develop digital audio ads are unique.

Whether you’re a first-time ad producer or you’ve been making ads for a while, this guide can help you learn how to make memorable Spotify audio ads that can build your brand and create a real connection with your audience. Be sure to check out the examples linked throughout and get inspired!

The brain’s engagement with audio is transferred to the ads

As listeners move from their favorite music and podcasts to an ad break, 93% of the brain’s engagement is transferred to the ads. According to our research with Neuro-Insight, Spotify audio ads saw 19% higher Brand Impact compared to all other media.2

Let’s get personal

People listen to Spotify everywhere—in the car, at the gym, in the office, even in the shower.4 With digital audio ads, you can meet people on their terms, right where they are.

By taking a listener-first approach to ad creation, you can integrate your message into their listening experience.

Listeners want creative that speaks to them directly.

65% say they like it when it feels like ads are made just for them.3
Sources: 1 Spotify Culture Next survey among 9,000 global respondents 15-40, April 2021 2 Sonic Science research, part one, Neuro-Insight and Spotify, June 2021 3 Nielsen Media Analytics, 12/20 4 Spotify & Kantar: TNS Research, US Age=16-64, 2020; Spotify Free Users-Weekly Reach

Read more recommendations and techniques for producing ads that convert

Looking for something a little more custom? Let's talk.