Ad Specs

Audio ad specs & requirements

Spotify audio ads reach engaged listeners throughout their day, creating a unique personal connection that’s invaluable to brands trying to make an impression. Check out our creative guidelines and specs to get started.

Audio Ad Specs

Spotify is able to accept any creative up to 30 seconds.

Note: Long-form audio ads are offered in select markets for Direct IO and can be up to 60 seconds in duration. Other than ad length, normal specifications and requirements for this offering are the same as for standard audio.

We recommend no more than 65 words for a 30-second ad.

Note: The recommended script length is 100 words for a 60-second ad.

The advertiser’s name should be no more than 25 characters.

Call to action (CTA) options:

  • Apply now
  • Book now
  • Buy now
  • Buy tickets
  • Click now
  • Download
  • Find stores
  • Get coupon
  • Get info
  • Learn more
  • Listen now
  • More info
  • Pre-save
  • Save now
  • Share
  • Shop now
  • Sign up
  • Visit profile
  • Visit site
  • Watch now

File type

  • MP3, .OGG, or WAV format
  • For Programmatic .OGG format required

File size

1MB For private marketplace and programmatic max file size is 500MB

Sample rate of 44.1kHz
Audio with the wrong sample rate runs the risk of playing at the wrong speed.

Bit rate of 192kbps
Important for good quality audio. Think of bit depth like the resolution of a digital photograph.

If your ad has music or sound effects (SFX), it will likely sound crowded in mono. Most music tracks are stereo, and bouncing to a mono file will flatten any spatial mixing on the track. Bouncing in stereo also allows you to place different components of the ad (music, SFX, VO) in different parts of the sound field for more engaging audio.

Overall loudness: -16 LUFS
Integrated average loudness of -16 LUFS (+/- 1.5 LUFS) and a True Peak limit of -2.0 dBTP. This ensures the ad volume is consistent with content and throughout the ad itself. If listeners feel the need to adjust their volume for an ad, they’re more likely to skip or feel interrupted.

Note: The True Peak limit is a maximum and not a number to necessarily reach. As long as the integrated loudness averages -16 LUFS (+/- 1.5 LUFS) and the TPL is equal to or less than -2.0 dB, the ad meets our spec.

Programmatic compliance:
VAST 2.0: All elements within VAST must make secure calls via https. Must not entail: JavaScript, VPAID, Survey tags/DMP pixels.

Serve audio ads across mobile and tablet devices, desktops, and the Spotify web player.

Select gaming console, connected TV, connected car, and connected speaker availability varies by market.

Companion ad specs

A display ad unit is the visual element of your audio ad and appears when listeners engage with the Spotify app during an ad break.

1x Companion Image

  • Aspect Ratio: 1x1
  • Dimensions: 640x640
  • File type: JPEG, .PNG

Image dimensions: 300X250, 301x301 - DV360 only
File type: JPEG

  • Click command and 1x1 tracking pixel only
  • All third-party tags and tracking URLs need to be in HTTPS format.
  • Audio and companion display units are tracked together (clicks and impressions)
  • Spotify’s ad manager allows third-party tracking via DCM impression tags

  • Advertisers must provide a clickthrough URL (please use only one destination URL)
  • URLs should direct to HTTPS destinations only

1x Logo Image

  • Aspect Ratio: 1x1
  • Dimensions: 640x640
  • File type: JPEG, .PNG
  • For Spotify’s ad manager and Direct IO only

Tagline is intended to enforce the message of your audio ad

  • 40 characters maximum

For Spotify’s ad manager and Direct IO only

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