Ad Specs

In-stream video ad specs & requirements

In-stream video ads only serve when the app is in-focus so your story is seen and heard. Capture active attention when fans are most engaged with the screen across music and podcasts.

Spotify Ad Exchange specs here

In-stream video ads via Spotify Ads Manager and Direct IO

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Spotify is able to accept any creative up to 30 seconds.

The advertiser name should be no more than 25 characters.

Call-to-action (CTA) options:

  • Apply now
  • Book now
  • Buy now
  • Buy tickets
  • Click now
  • Download
  • Find stores
  • Get coupon
  • Get info
  • Learn more
  • Listen now
  • More info
  • Order now
  • Pre-save
  • Save now
  • Share
  • Shop now
  • Sign up
  • Visit profile
  • Visit site
  • Watch now

Serve video ads across mobile, tablet, and desktop devices.

Aspect Ratio:
-Portrait 9:16
-Landscape 16:9

Note: For desktop, we can only accept 16:9 landscape assets. Download the template file to see how your creative will look.

File Types:
-.MOV, MP4
-Bit rate range: 198 kbps for ideal quality; maximum of 320 kbps

Volume
-RMS normalized to -14 dBFS
-Peak normalized to -0.2 dBFS

Max file size
-500 MB

Resolution
-HD 720x1280 or similar (portrait)
-HD 1280x720 or similar (landscape)

  • Click command
  • All 3rd party tags and tracking URLs need to be in https format.
  • Max of 3 impression / measurement pixels.
  • URLs need to be in https format.

Must provide clickthrough URL (only one clickthrough URL can be used).

  • No black bars (no letter-boxing, pillar-boxing, or window-boxing).
  • No interlaced videos.
  • Frame rate should be NTSC or PAL compatible.
  • Video must be submitted without leaders (no slates, countdowns, etc.).
  • All files must include sound - no silent videos will be accepted.

Contact your Spotify rep.

Companion display unit specs

Ensure your message stays visible with a clickable companion display unit that serves in case the video does not render.

1x Companion Image

  • Aspect Ratio: 1x1
  • Dimensions: At least 600 x 600 pixels
  • File type: JPEG, .PNG

  • Click command and 1x1 tracking pixel only.
  • All third-party tags and tracking URLs need to be in HTTPS format.
  • Video and companion display units are tracked together (clicks and impressions).
  • Spotify Ads Manager allows third-party tracking via impression and click tags from approved measurement vendors; all available measurement partners can be found on the Help Center.

  • 1x Logo Image
  • Aspect Ratio: 1x1
  • Dimensions: At least 600 x 600 pixels
  • File type: JPEG, .PNG

Tagline is intended to enforce the message of your ad; 40 characters maximum.

In-stream video ads via Spotify Ad Exchange

Available in all Spotify Ad Exchange supported DSPs except Amazon DSP.

Get your ads

on Spotify today