Reach audiences by demographic, location, and device
Use Spotify's logged-in audience data alongside location and device signals to reach people based on who they are, where they are, and how they're accessing Spotify.
Start with the targeting that your campaign needs
Start broad, then add more specific targeting when those signals increase relevance for your campaign.
Demographics
Use Spotify's first-party data to reach people based on age, gender, and language, with additional third-party attributes available such as education, occupation, and household income. For example, a multilingual campaign could use language targeting to serve relevant creative per audience.
Location
Reach key markets using filters from country and region to city and postal code. This can help you promote local offers or tailor campaigns across select markets.
Device
Reach people across mobile, desktop, web, connected devices, and in-car. An entertainment brand could focus on connected TVs to promote a new release in a living-room environment.
Create your audience strategy
Begin with the minimum amount of targeting that supports your campaign strategy, then use campaign insights to understand what's driving performance and refine your approach over time.
Targeting availability varies by market and buying channel.Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.