Reach audiences based on what matters to them
Connect with people based on behavioral signals, from interests to purchase intent, using Spotify’s streaming intelligence and audience data. Add targeting to increase relevance while maintaining the scale needed for your goals.
Build audiences using the data sources that fit your strategy
Discover the different ways Spotify allows you to create audience segments or explore our data partners.
Start nowSpotify data
Use Spotify's first-party streaming signals to connect with audiences based on their interests and behaviors.
Your data
Activate your audience data on Spotify to reach customer segments relevant to your campaign.
Partner data
Access additional audience segments from supported data partners. Click here to explore our partners.
Reach audiences based on relevant behaviors
Signals such as listening habits and purchase intent can help drive relevant reach.
Interests
Reach audiences based on interests such as music, sports, travel, gaming, and food. For instance, a home appliance brand could reach food enthusiasts to promote a new kitchen product.
Purchase intent
Reach audiences based on signals that indicate they may be in the market for a product or service, across categories like beauty, travel, live events, and consumer electronics. For example, a beauty brand could reach audiences showing purchase intent for cosmetics.
Alternatively, use contextual targeting to help align your creative with what they're streaming in the moment.
Create your Spotify audience strategy
Start with the audiences that align with your campaign goals without narrowing your reach unnecessarily. Then use campaign insights to understand what's driving performance and refine your targeting over time.
Get your ads
on Spotify today
Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.