An audience built on fandom

Spotify is an essential part of people's daily lives

Whether people are starting the morning with a favorite playlist, listening to a podcast during their commute, or streaming while they cook dinner, they choose to spend time with Spotify across everyday moments.

That gives brands more opportunities to connect with fans throughout the day—whether the Spotify app is in view or playing in the background.

A more attentive audience

People use Spotify with intention, choosing what to listen to based on the moment they're in. That helps create a more focused, positive, and receptive environment for advertising than ones built around passive scrolling. Engagement with Spotify content translates to ads at a rate of 93%⁶, and Spotify ads capture 2x more attention than social media platforms.⁷

Reach audiences through unique streaming signals

Spotify combines one of the world's largest ad-supported streaming audiences with the precision of a logged-in platform.⁸ Globally, 61% of Spotify users are on the free plan.⁹

Because Spotify is a logged-in platform, advertisers can target using first-party streaming signals, from favorite genres to the playlists and podcasts people spend time with.

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Spotify not only helped us achieve incremental reach and connect with new audiences in a relevant context, but has also established itself as a trusted partner in our brand’s growth journey. ”

Spotify also helps advertisers reach audiences they may not be able to elsewhere. Running Spotify alongside TV delivers an average incremental unique weekly reach of +27%, connecting brands with heavy streamers who can be harder to reach through broadcast TV.¹¹

Together, Spotify's attentive audience, first-party understanding, and incremental reach help advertisers connect with fans in ways that strengthen entire media plans.