Your audience is here to listen.
More than 406 million people use Spotify every month to stream the music and podcasts they love.1 But they’re not here to passively listen. They’re here to find fresh creators, learn something new, jam out to old favorites—and sometimes, to discover products and brands.
Listening is an immersive experience.
- 63%63% of millennials feel that audio is the most immersive form of media.2
- 90%Spotify reaches more Gen Zs than any other platform. Over 90% of Gen Z internet users are on Spotify.3
- 2/3Two-thirds of millennials and Gen Zs around the globe listen to podcasts weekly.4
Tuned-in and immersed
Ads on Spotify have +19% higher brand impact compared to all other media.5
When you advertise on Spotify, you have a unique opportunity to tap into the creative power of audio and break through to your audience.
Personalized playlists, podcasts, and ads
51% of Spotify Free users say they pay more attention to ads on Spotify because they’re more relevant and tailored to their tastes.6
Listeners trust Spotify to help them discover new, original, and exclusive content, from made-for-you playlists like Discover Weekly, to the 3.6M podcast titles from The Bill Simmons Podcast to Call Her Daddy.7
Turn listeners into customers
Ready to get started?
Sources: 1. Spotify First-Party Data, Global, Q4 2021 2. Spotify Culture Next survey, Global, among 9,000 respondents 15-40, April 2021 3. Comscore Media Metrix, Desktop 2+ and Total Mobile 13+, Market=US, Age=13-24, July 2021 4. Spotify Culture Next survey, Global, among 9,000 respondents 15-40, April 2021 5. Neuro-Insight and Spotify, June 2021 6. Spotify & Kantar: TNS Research, US Age=16-64, 2020; Spotify Free Users 7. Spotify First-Party Data, Q4 2021 8. Spotify/Qualtrics Entertainment Study, survey among 6,500 respondents, users 13+, US, August 2020