News & Insights

Spotify and Roku expand partnership with in-app video advertising

Soon, advertisers will be able to reach their audience with video ads as they stream Spotify on Roku, the most popular TV streaming platform in the U.S., Canada, and Mexico.

The streaming revolution is in full swing. Whether it’s listening to music and podcasts or watching TV, people are cutting their cords in favor of digital streaming faster than they ever have before—enabling them to consume content whenever, and wherever they want.

And with an increase in demand for streaming content, advertisers have started to shift their budgets away from linear channels like radio and traditional TV to digital audio and connected TV (CTV). In fact, an eMarketer report estimates that in 2023 U.S. linear TV ad spend will decline by 8% year-over-year while CTV ad spend will grow 21.2%.1

That’s why we’re excited to announce that Spotify and Roku are partnering to bring video ads to Spotify’s app on Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico.2 This deepens the long-time partnership we’ve had with Roku that began with the introduction of the Spotify app on Roku over a decade ago—and is the first step towards the launch of the forthcoming Spotify CTV Partner Network.

“As a long-time leader in the streaming space, we’ve had a front row seat to audiences choosing streaming to enjoy content and advertisers following suit to reach them. It’s long been our goal to make Spotify available to anyone on any device and this partnership with Roku answers the call from advertisers who want even more ways to reach our users,” said Lee Brown, Global Head of Advertising Business & Platform at Spotify. “Both our brands have been at the forefront of the streaming revolution and together we’re continuing to invest in more opportunities for advertisers to connect with our immersed users.”

From artist clips and video podcasts, to innovative app features like DJ and Jam, to dynamic ad experiences like Sponsored Sessions and call-to-action cards, the Spotify experience is more alive and interactive than ever before. With a growing number of visual experiences on Spotify, this partnership with Roku unlocks yet another way for brands to reach Spotify’s engaged global audience of 500 million+ and increase the impact of their spend with Spotify.

Spotify's Video Takeover ad experience—which reaches users streaming music across mobile, tablet, and desktop devices—will soon include CTV devices, beginning with the Roku platform. And in the future, we’ll introduce even more video ad products, such as video podcast ads, to this offering.

“As long time partners, we’re excited to launch Spotify’s TV streaming video ads that will reach both Roku and Spotify streamers on platform, and drive measurable campaign impact for brands,” said Alison Levin, VP, Ad Revenue and Marketing Solutions at Roku. “Roku and Spotify are uniquely positioned to make the largest screen in the home work harder for brands. We are thrilled to partner with Spotify on this at launch.”

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