Since 2017, advertisers of all sizes have been able to set up and run their own campaigns via our self-serve advertising platform, Spotify Ad Studio. Over the years, we’ve added numerous intuitive features like Automated Reporting, Auction Pricing, and Objective-Based Buying, to keep the platform at the forefront of innovation.

Today, the platform takes the next vital step in its journey: a full rebrand, now called Spotify Ads Manager—complete with recently enhanced platform capabilities that give users the tools and ad formats to better reach their target audiences on Spotify, and measure performance.

We’re seeing significant double-digit revenue growth from Ads Manager, and we’re committed to ensuring this fuels further growth and success for performance-focused advertisers of all sizes.

Below, we round up the latest features to roll out on Ads Manager, and offer a taste of what else is in the pipeline.

A new look and feel

We’ve simplified the user experience to make it easier for advertisers to navigate their path to success using Spotify Ads Manager. Note a new dropdown menu in the top-left of your screen when you log in—you’ll find some of our new tools here.

Advanced targeting capabilities

When fans stream content on Spotify, they trust us to deliver an experience that feels highly personalized to them—and that includes the ads they see or hear. That’s why we’re enhancing the audience targeting capabilities of Ads Manager, starting with an expanded menu of interest segments coming later this quarter—giving advertisers more choice in defining their audiences when setting up a campaign.

We’re also planning to introduce an Audience Manager* feature, providing a new destination for advertisers to easily manage saved audiences from past campaigns, and eventually create custom audiences.

Audience Manager will be released in closed beta ahead of general release in 2025.

Dynamic ad formats

Increasingly, fans interact with the Spotify app in ways that extend far beyond listening—from watching video podcasts and music videos, to reading lyrics while songs play and discovering new music. As such, we’ve recently introduced exclusive visual ad formats to Ads Manager, including Canvas for Advertisers and Opt-In Video—enabling advertisers to engage with people through sight and sound.

• Canvas brings the familiar looping visual that plays during songs to audio ads on Spotify. It’s an optional companion asset that can be cut from existing video creative.
  
• Opt-In Video allows brands to be front and center in the Spotify app, with video ads appearing in the Now Playing View (in place of album artwork) alongside the music content a listener is streaming—when their eyes are on their screen.

Measurement tools

We believe that a healthy media ecosystem includes first and third-party measurement solutions to quantify performance. With that, we recently introduced the Spotify Pixel* to Ads Manager, meaning you can now create pixels and reports directly on the platform. You can also connect an existing pixel created in Spotify Ad Analytics to your Ads Manager account to track real-time performance all within the Ads Manager dashboard. Additionally, we plan to expand third-party solutions such as DoubleVerify, Appsflyer and Kochava, with more to come in the months ahead.

At the time of writing, Pixel is in open beta and not yet generally available to Ads Manager users.

Global expansion

We’ve also made significant investments in our Ads API, enabling us to bring Spotify Ads Manager capabilities to over 50 new markets worldwide. Global brands including World Rugby, IONOS, Monge and Contiki have recently leveraged Ads Manager to test new formats, capture new audiences, and drive results for their campaigns.