Take the insights and inspiration with you
Understand the moment
Heartfelt connection in all its forms reigns supreme on Valentine’s Day. And on Spotify, besties and independent women paint a story of modern love. Case in point: in February, women make playlists to express “best friends forever” at a heightened pace.
And let’s be real—it’s not always all about love. Women are striking a new chord and are championing independence, as streams of empowering playlists surge.
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Besties press play
Every 2 minutes in February 2020 a new “Galentine’s Day” playlist was createdSource: Spotify Internal Data, Jan-Feb 2020, playlist names including galentine/s, friend, gal, bestie, bffs, best friend, friend
Women are more likely to turn up tunes that give them strength
5x more likely to stream empowering playlists over romantic playlists
3x more likely to stream empowering playlists over melancholy playlists
Source: Spotify Internal Data, Female Listeners, 2/13/2020 - 2/15/2020
Be part of the soundtrack
Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.
Sponsor one of Spotify’s top playlists for romance fans or holiday haters
Valentine’s day really brings out all types of feels. So from “be mine” to “buzz off,” Spotify’s got the soundtrack for whatever the romantic mood may be.