Culture Compass

The year on Spotify: Valentine’s Day

Empowerment, friendship, and a few ideas to spice things up. Welcome the heart of all things V-day on Spotify. Here’s how to cuddle up and connect with listeners during the most (or sometimes least) romantic of times.

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Understand the moment

Heartfelt connection in all its forms reigns supreme on Valentine’s Day. And on Spotify, besties and independent women paint a story of modern love. Case in point: in February, women make playlists to express “best friends forever” at a heightened pace.

And let’s be real—it’s not always all about love. Women are striking a new chord and are championing independence, as streams of empowering playlists surge.

  • 2 min

    Besties press play

    Every 2 minutes in February 2020 a new “Galentine’s Day” playlist was created

    Source: Spotify Internal Data, Jan-Feb 2020, playlist names including galentine/s, friend, gal, bestie, bffs, best friend, friend
Women are more likely to turn up tunes that give them strength

  • 5x

    5x more likely to stream empowering playlists over romantic playlists

  • 3x

    3x more likely to stream empowering playlists over melancholy playlists

    Source: Spotify Internal Data, Female Listeners, 2/13/2020 - 2/15/2020

Be part of the soundtrack

Spotify is the platform to get your message heard in the right moment. Our targeting solutions let you take advantage of these insights—so you can reach your audience as they stream relevant playlists. All while tailoring your message to specific devices and moods.

Sponsor one of Spotify’s top playlists for romance fans or holiday haters

Valentine’s day really brings out all types of feels. So from “be mine” to “buzz off,” Spotify’s got the soundtrack for whatever the romantic mood may be.

Bring your message to Spotify listeners.

Spotify Ad Studio gives you all the tools you need to reach your audience and get your message heard. Sign up and create your first ad today. Or get in touch with our team to build something big and plan your future campaign.

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