Ad Specs
In-stream video ad specs & requirements
In-stream video ads only serve when the app is in-focus so your story is seen and heard. Capture active attention when fans are most engaged with the screen across music and podcasts.
In-stream video ads via Spotify Ads Manager and Direct IO
Spotify is able to accept any creative up to 30 seconds.
The advertiser name should be no more than 25 characters.
Call-to-action (CTA) options:
- Apply now
- Book now
- Buy now
- Buy tickets
- Click now
- Download
- Find stores
- Get coupon
- Get info
- Learn more
- Listen now
- More info
- Order now
- Pre-save
- Save now
- Share
- Shop now
- Sign up
- Visit profile
- Visit site
- Watch now
Serve video ads across mobile, tablet, and desktop devices.
Aspect Ratio:
- Portrait 9:16
- Landscape 16:9
File Types:
- .MOV, MP4
- Bit rate range: 198 kbps for ideal quality; maximum of 320 kbps
Volume
- RMS normalized to -14 dBFS
- Peak normalized to -0.2 dBFS
Max file size
- 500 MB
Resolution
- HD 720x1280 or similar (portrait)
- HD 1280x720 or similar (landscape)
- All third-party tags and tracking URLs must use HTTPS
- Click command and 1x1 tracking pixel only
- Max of 3 impression / measurement pixels
- Viewability: DV (tagless) and IAS; Direct IO supports IAS only
Must provide clickthrough URL (only one clickthrough URL can be used).
- No black bars (no letter-boxing, pillar-boxing, or window-boxing).
- No interlaced videos.
- Frame rate should be NTSC or PAL compatible.
- Video must be submitted without leaders (no slates, countdowns, etc.).
- All files must include sound - no silent videos will be accepted.
Contact your Spotify rep.
Companion display unit specs
Ensure your message stays visible with a clickable companion display unit that serves in case the video does not render.
1x Companion Image
- Aspect Ratio: 1x1
- Dimensions: At least 600 x 600 pixels
- File type: JPEG, .PNG
- Click command and 1x1 tracking pixel only.
- All third-party tags and tracking URLs need to be in HTTPS format.
- Video and companion display units are tracked together (clicks and impressions).
- Spotify Ads Manager allows third-party tracking via impression and click tags from approved measurement vendors; all available measurement partners can be found on the Help Center.
- 1x Logo Image
- Aspect Ratio: 1x1
- Dimensions: At least 600 x 600 pixels
- File type: JPEG, .PNG
Tagline is intended to enforce the message of your ad; 40 characters maximum.
In-stream video ads via Spotify Ad Exchange
Available in all Spotify Ad Exchange supported DSPs.