Ad Formats

Tell your story with audio ads

With audio ads, you can connect with fans across their everyday moments. They’re a uniquely powerful way to build personal connections, even in screenless moments where other media can’t reach.

Drive impact across streaming sessions

Stream your story between audio content when your audience is focused on what they’re hearing. In fact, 93% of the brain’s engagement with the content on Spotify is transferred directly into ad engagement.¹

Own screenless moments

Stay in fans’ ears with audio ads to connect when other platforms can’t–sustaining presence across streaming sessions.

Remain part of their soundtrack

Reach users throughout their daily moments with non-skippable, sound-on placements that run naturally between music and podcast content.

Drive deeper connections with a multi-format approach

Advertisers who pair the emotional resonance of audio ads with the visual impact of video ads see 2.3x higher purchase conversion rates.² To maximize engagement, ensure your audio ads include a clickable companion image and call-to-action button.

Connect with your audience in music, podcasts, or both

Connect with your audience in the environments they love most on Spotify – whether it's the immersive world of podcasts, the vibrant landscape of music, or both for maximum reach.

Canvas: make your audio pop

Add a full-screen looping visual to make your audio ads sing. Research shows Canvas not only captures attention, but also boosts purchase intent.6
Learn more

Creating audio ads on Spotify

View ad specs

Use our free audio ad creation tools—including our generative AI-powered tool to quickly and efficiently produce high-quality ads tailored for music and podcast listeners. Select background music, choose a voiceover artist, and generate a script to create a finished ad in minutes.

Our smart targeting tools help you connect with the right fans at the scale you need. Select your audience based on broad demographics like age and location, or target specific elements such as genres, podcast categories, and activities like cooking or working out.

Launch your campaign and review the results in real-time. Use your dashboard to see if you reached the number of people you expected, connected with the right people, and if they listened to the end. It’s all about testing and tweaking until you hit the perfect note for your business.

Available across Spotify buying channels

Tell your story with our full suite of creative and targeting tools. Use our free resources to produce professional-quality audio ads, plus a customizable CTA button to drive traffic.

For custom podcast sponsorships (available exclusively via Direct IO), contact your Spotify rep.

Boost your programmatic reach with prominent music and podcast placements through your preferred DSP.

Get your ads

on Spotify today


Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.

Sources & References

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