Spotify Ad Analytics Benchmark Report

Learn about new and exclusive insights around podcast advertising performance benchmarks.


# Q1 2023

Over the last year, podcast advertising continues to show strong global performance. Conversion metrics like purchase rate and mobile install rate saw an upward trend, emphasizing the importance of podcasts within an advertiser's media mix. 

<Footnote>Source: Podsights Q2’23 Benchmark Report</Footnote>

[US, CA, AU, GB, FR, IT, ES, MX, DE, BR] Ad Analytics - Benchmark Report / stat 1

quarter over quarter growth in mobile app conversion rates.

[US, CA, AU, GB, FR, IT, ES, MX, DE, BR] Ad Analytics - Benchmark Report / stat 2

year-over-year growth in global conversion rate, or 1.21%. 

[US, CA, AU, GB, FR, IT, ES, MX, DE, BR] Ad Analytics - Benchmark Report / stat 3

1 in 20 podcast listeners who engage with an advertiser end up converting. 

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Q1 2023

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