Trends
If it’s trending, it’s resonating with audiences. Find out how your business can tap into the cultural zeitgeist with trends on Spotify.
2025 Wrapped for Advertisers
It’s our favorite time of year. Time to deep-dive into the Spotify streaming trends that shaped 2025 in your market—and get a head start on your marketing plans for 2026.
Trusted by Gen Z
+250M
Gen Zs turn to Spotify as the essential daily companion.¹
71%
of Gen Zs see Spotify as the ultimate antidote to doom scrolling.²
72%
of Gen Zs agree: “I trust Spotify with my personal data more than other apps".³
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Sources & References