Seasonal Marketing

Advertising for Black Friday, Cyber Monday & more

Black Friday and Cyber Monday are right around the corner—and consumers expect to know what your brand or business has to offer. Explore how Spotify can help you connect with your customers at this crucial time.

Creating Black Friday ads: What to know

When ideating your Black Friday ad creative, identifying and highlighting your brand’s main value propositions is key to helping you towards success. Are you offering discounts? Loyalty programs? Free Shipping? Whatever your value prop, make sure it’s prominently featured across your advertising messaging.

It’s also worthwhile considering what special something is going to catch your customers’ attention—based on their shopping priorities. Here are three core factors shoppers might be considering in their shopping decisions:

1. Convenience

Customers like their buying experience to be as seamless and efficient as possible. Super quick delivery times and readily available product inventory are just two examples of convenience that shoppers covet, and increasingly have come to expect.

2. Deals, deals, deals

Buy One Get One Free (BOGO)… Up to 40% off… Spend $100 & get $10 off… Price Drops. There’s no shortage of limited-time only deals you can tempt your customers with—and Black Friday season is the time to go full steam ahead. Make sure your brand is bringing extra special deals to the table to capture and maintain shopper attention.

3. On Trend

Bringing a brand new product or service to market to coincide with Black Friday can help you cut through the noise. Something new and exclusive—that shoppers haven’t seen from you before—may give you the edge at this crucial shopping moment. You could even try combining two factors: A limited-time only deal on a new product, to generate even more hype.

Shopping insights

  • 59%

    of Spotify users plan to buy some or all of their winter holiday shopping on Black Friday¹

  • 61%

    of Spotify listeners shopped online at least once a week during the holiday season²

Cyber Monday 101

Cyber Monday sees both E-commerce and hybrid retailers competing for space at the forefront of the consumer experience—and shoppers are ready to spend time finding the perfect deal before spending their money. According to our data, 50% of Spotify listeners’ online shopping sessions during the holiday season lasted over an hour3, with shoppers seeking out the best deals and offers from a range of their favorite retailers.

So, taking a proactive approach to your Black Friday and Cyber Monday advertising campaigns is an essential step towards success. With enough careful preparation, you’ll make sure shoppers have all the information they need to make an informed buying decision—and stand to reap the rewards.

Create your Black Friday marketing campaign with Spotify.

Engage your audience on Spotify with a Black Friday offer they can't refuse, by setting up a campaign on Spotify Ads Manager in just a few minutes.
Learn more

Sources & References