A New Era of Spotify Advertising

We revealed some pretty significant product advancements—all aimed at modernizing our ad tech, strengthening our partnerships, and deepening our human expertise.

Watch the video below for a highlights reel—and keep scrolling to read how our investments to become a more automated platform will make it easier than ever for advertisers to buy, create, measure, and drive clear results on Spotify’s ad platform.

We’re modernizing our ad platform to give advertisers the flexibility to buy Spotify via their preferred method: through Spotify Ad Exchange, or Spotify Ads Manager.

Spotify Ad Exchange

Spotify Ad Exchange is our new programmatic offering. For the first time, advertisers can now access Spotify’s engaged, logged-in users via real-time auction with full addressability and measurement capabilities in whatever way works best for them. Following a successful pilot in the US and Canada with The Trade Desk, Google DV360, LiveRamp, Magnite (and coming soon, Yahoo! and Adform), advertisers now have access to our suite of audio, video, and display formats across music inventory, with podcasts coming soon. SAX is now available to advertisers in the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.

Spotify Ads Manager

We’re continuing to evolve our self-serve platform with more advanced targeting capabilities, new 1P and 3P measurement solutions, and new outcome-based objectives to support full-funnel success. New and updated features such as the Spotify Pixel, Custom Audience Targeting, and a new App Install objective, further demonstrate our commitment to helping advertisers of all sizes create, optimize, and measure their Spotify campaigns with ease and greater control.

New Lower-Funnel Objectives

Starting today, our new App Install Objective enables advertisers to show ads to people likely to click and download their app, while our new Website Traffic Objective enables advertisers to optimize their campaign towards users most likely to view their website.

We’re making it easier than ever for advertisers to tap into Spotify’s creative potential.

Spotify Creative Lab

Our dedicated team of creative minds work collaboratively with brands and agencies to inspire and scale creativity, and to build unique and effective campaigns made just for the Spotify platform. Our Creative Lab team has helped brands create first-of-its-kind Spotify experiences—like Bestie Mode with Coca-Cola and Oreo, American Express and Resy’s Music Taste campaign, and “100 Years of Chevrolet” in Brazil.

Generative AI Ads

We’re bringing our decades-long AI expertise and creative best practices to our advertising partners to enable them to create scripts and voiceovers at no additional cost. This makes it easier than ever to create high-quality, scalable audio ads made for Spotify. Gen AI Ads are now available to advertisers in the US and Canada in Spotify Ads Manager.

We’re improving the addressability of our platform to empower brands, businesses, and advertisers to better measure the impact of their Spotify campaigns.

We’ve rebuilt our first-party measurement stack and expanded tools with key third-party partnerships, enabling advertisers to evaluate performance across the funnel.

Revamped 1P capabilities

To give you a deeper understanding of what success looks like on Spotify, we’re continuing to reimagine our first-party measurement solutions. We have enhanced the Spotify Pixel within Ads Manager, and will be updating Spotify Brand Lift—our 1P measurement tool that helps advertisers understand how their Spotify campaigns impact their brand metrics.

More measurement partners

We’re investing in new, best-in-class partners for Spotify Ads Manager including viewability partners and mobile app measurement partners. We’re also introducing approved third-party tags to offer greater insight into your results.

Improved addressability

With the launch of Spotify Ad Exchange, we’re excited to participate in DSP-side targeting and measurement—improving addressability through adoption of identity solutions such as UID 2.0 (The Trade Desk), PAIR (Display & Video 360), and RampID (LiveRamp), with more to come. You can access these 3P measurement tools to measure the impact of your media on Spotify in the context of your cross-channel buys.