The Programmatic Playbook: Unlock better results across every channel

Why download?

Audiences don’t just stream—they scroll, swipe, and watch across every corner of the digital universe. Programmatic helps brands show up along that journey, and this playbook shows you how to plug Spotify into your strategy to drive stronger, smarter performance.

Built for planners, traders, and activation teams, this is your guide.

A clear view of today’s programmatic landscape

Today’s consumers don’t experience brands in one place—they encounter them everywhere. Omnichannel is the reality of modern marketing, and programmatic has evolved to support this reality. This guide outlines how to plan across platforms, channels, and formats with intention.

Where Spotify fits—and why it performs

Spotify enhances moments throughout people’s day. In fact, 92% of our fans say that they use Spotify as part of their daily routine.¹ With more than 751M global monthly users—476M of them ad-supported²—Spotify offers access to moments that add incremental reach to other channels in your programmatic campaign.

Unlock incremental reach:

A DSP-ready setup that fits your workflow

The Spotify Ad Exchange is where Spotify’s formats, audiences, and high-quality inventory connect directly to your preferred DSP. This playbook shows you how to activate Spotify audio, video, and display ads using your existing assets. You’ll also gain access to examples of how advertisers are seeing real results all in one place, with unified data and familiar measurement tools.

Real-world activation, built for a biddable future

This isn’t a spec sheet. It’s a scenario-based guide built for how real programmatic teams plan and execute campaigns. Learn how to set up Open Auction, PMP, or PG deals based on your goals. Get tips on using Spotify’s first-party data across DSPs. And help your team move from strategy to activation.

Unlock programmatic performance: