Inside Tracks: How Arla connects with Spotify listeners on their path to purchase
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In our video series, Inside Tracks, we go behind the scenes with the leaders of some of the UK’s biggest brands. In this episode, we hear from Paul Quinlan, Strategic Media Lead, at Arla
More than 550 million users listen to Spotify worldwide. And they’re not just listening, they’re using Spotify to soundtrack their lives—from their daily routines, to global cultural events. That's why many of the UK's top marketers leverage Spotify's Streaming Intelligence—our unique audience understanding—to reach their audience with the right message at exactly the right time.
“Inside Tracks,” Spotify’s global video series, goes behind-the-scenes with the leaders of some of today’s biggest brands. In the latest episode, hear from Paul Quinlan, Strategic Media Lead at Arla, who shares how the dairy foods brand leveraged Spotify to diversify their audio plans and drive maximum impact.
From leveraging the Spotify Audience Network to contextual targeting, Paul explains how Spotify is helping Arla reach new consumers at scale in the moments that matter most. We also hear a little about how Paul uses Spotify personally—from his go-to podcasts including Spotify Exclusive Parenting Hell, to his love for Spotify Radio…